Consumerist
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followups
Decoy Pricing Explained With Sex
If you found our oddly popular post on decoy pricing too brainy, commenter SuffolkHouse offered an excellent concrete example that should drive the point home:
Sally and Tammy are both hot, but Sally's sister is a prude. This makes the fact that Sally puts out salient to me. I attach that meaning to Sally, but not necessarily to Tammy.
PREVIOUSLY: How Sellers Manipulate You With Decoy Pricing
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behavioral economics
How Sellers Manipulate You With Decoy Pricing
Sometimes numbers lie. Assuming you have no innate preference towards either of the two colors, it might be hard to choose between a red Civic and a blue Civic. If instead you have a choice between a red Civic, a blue Civic, and a red Civic without air conditioning, the choice becomes much easier. Dan Ariely in his book Predictably Irrational says his research shows that most people would choose the red Civic with air conditioning over both the other cars. Details inside.
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