Crumbs To Rise From The Ashes… And Become Just Another Treats Shop

Crumbs To Rise From The Ashes… And Become Just Another Treats Shop

Three years ago, cupcake chain Crumbs went public, based on the notion that its monstrously large treats were so unique that consumers would want a Crumbs store in every city, town, and hamlet from Portland to Portland. But since just about anyone can bake a decent cupcake and throw a bunch of sweet stuff on top of it, people started their own cupcakeries instead of buying into the Crumbs model, and the company’s stock price nosedived from an initial high of around $13 to just a few pennies, all before Crumbs shuttered its stores last week. But the chain might have a savior — who sees Crumbs’ future… as just another store to sell sweet junk food. [More]