(Ninja M.)

Sprint Scoops Up U.S. Cellular’s Midwestern Airwaves & Its Customers, Too

Sprint already explained that even though it’s in third place among U.S. wireless carriers, it meant to get ditched by about 459,000 of its customers in order to move its network from 2G to LTE. And now it’s gained a significant chunk of new customers by buying up a bunch of spectrum and customers from U.S. cellular in a new deal the company just announced. [More]

(Maulleigh)

Sprint CEO On Losing 459,000 Customers: We Meant To Do That

The recently announced quarterly numbers from Sprint are not good, with the company losing some 459,000 contract customers at time when many of its competitors are picking up new users. But Sprint’s ever-rosy CEO Dan Hesse wants everyone to put away their mourning garb because this was all part of the company’s grand plan. [More]

Sprint Tries To Convince You Your Phone Sucks, Not Their Tower

Sprint Tries To Convince You Your Phone Sucks, Not Their Tower

Cal is at his wit’s end. After the third service outage in the past three months and going through the laundry list of troubleshooting procedures, an upper-level Sprint tech assured him there was no problem with the towers near his house. It was his phones. But when he drives just a few miles away, the signal is perfect. Then when he returns to within 250 meters of the towers near his house, his phone goes into roaming. He’s sick of the runaround and just wants Sprint to fix the towers. Here is the letter Cal wrote Sprint CEO Dan Hesse and several other top Sprint execs: [More]

Sprint Bets $125 That You Really Want To Switch To Its Smartphone Service

Sprint Bets $125 That You Really Want To Switch To Its Smartphone Service

With AT&T’s pending purchase of T-Mobile USA threatening to push Sprint into a very distant third place in the wireless wars, the cell phone company is offering to put its money where its mouth is (or something like that) by offering $125 service credits to new customers who defect from other carriers. [More]

Sprint CEO Has A Few Things To Say About The AT&T/T-Mobile Deal

Sprint CEO Has A Few Things To Say About The AT&T/T-Mobile Deal

As mentioned earlier today, the CEO of AT&T will have his first chance to make his case for purchasing T-Mobile USA in front of a Senate subcommittee. But not without the Senators hearing from some parties opposed to the deal, including Sprint CEO Dan Hesse, who pulls no punches in his prepared remarks. [More]

Dan Hesse, You Can Keep Making Commercials Forever

Dan Hesse, You Can Keep Making Commercials Forever

Tonya emailed us a video clip of a cute little piggy with a robot voice complaining about being trapped on hold. We appreciated the rant, but were even more fascinated with the technology that allowed her friend to turn a long, written diatribe into an instant cartoon. You know who needs this? Dan Hesse, shunned pitchman and CEO for Sprint! You’ll never have to stop making commercials now. Also, we’ve decided to make you British.

I'll Miss Our Soft Talks Together: Sprint CEO Ads To Stop

I'll Miss Our Soft Talks Together: Sprint CEO Ads To Stop

Dan Hesse will no longer be appearing in artsy black and white Sprint commercials, wandering around the city of New York, trying to find his company’s lost credibility. I think his feet hurt. [WSJ]

http://consumerist.com/2009/02/23/i-think-i-figured-out/

I think I figured out why Sprint CEO is always walking around New York, looking in diners, and taking taxis. He’s looking for his lost customers. The black and white is because he’s sad.

http://consumerist.com/2008/01/18/in-the-first-cost-cutting-move/

In the first cost-cutting move by new Sprint CEO Dan Hesse, 4,000 jobs were cut. Its stock subsequently sunk 26% to a new 52-week low of $8.56. Wall Street is overreacting, we have this feeling in our heart of hearts that Hesse can turn things around. [Reuters]

Sprint Names New CEO

Sprint Names New CEO

Sprint named Dan Hesse as its new CEO, replacing Gary Forsee who was effectively fired in October. Dan used to be the CEO of Embarq, which was formerly Sprint’s local telephone division. 1997-200 he was the CEO of AT&T wireless for 3 years and worked there for a total of 23 years. He left that job to join a Seattle tech startup,Terabeam, which made free-space optical transceivers for Internet access in city downtowns. So the dude is has got some chops. Will his combination of experience and innovation be just what Sprint needs to staunch its subscriber base hemorrhaging? According to this Bloomberg article, Hesse helped slow profit bleeding at Embarq by closing call centers and creating service packages. In Sprint’s case, however, he needs to open more call centers. We shall see.