Consumerist
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parodies
Dan Hesse, You Can Keep Making Commercials Forever
Tonya emailed us a video clip of a cute little piggy with a robot voice complaining about being trapped on hold. We appreciated the rant, but were even more fascinated with the technology that allowed her friend to turn a long, written diatribe into an instant cartoon. You know who needs this? Dan Hesse, shunned pitchman and CEO for Sprint! You'll never have to stop making commercials now. Also, we've decided to make you British.
See Dan's new public-access-style ad below. More »
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sprint
I'll Miss Our Soft Talks Together: Sprint CEO Ads To Stop
Dan Hesse will no longer be appearing in artsy black and white Sprint commercials, wandering around the city of New York, trying to find his company's lost credibility. I think his feet hurt. [WSJ] -
I think I figured out why Sprint CEO is always walking around New York, looking in diners, and taking taxis. He's looking for his lost customers. The black and white is because he's sad.
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In the first cost-cutting move by new Sprint CEO Dan Hesse, 4,000 jobs were cut. Its stock subsequently sunk 26% to a new 52-week low of $8.56. Wall Street is overreacting, we have this feeling in our heart of hearts that Hesse can turn things around. [Reuters]
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cellphones
Sprint Names New CEO
Sprint named Dan Hesse as its new CEO, replacing Gary Forsee who was effectively fired in October. Dan used to be the CEO of Embarq, which was formerly Sprint's local telephone division. 1997-200 he was the CEO of AT&T wireless for 3 years and worked there for a total of 23 years. He left that job to join a Seattle tech startup,Terabeam, which made free-space optical transceivers for Internet access in city downtowns. So the dude is has got some chops. Will his combination of experience and innovation be just what Sprint needs to staunch its subscriber base hemorrhaging? According to this Bloomberg article, Hesse helped slow profit bleeding at Embarq by closing call centers and creating service packages. In Sprint's case, however, he needs to open more call centers. We shall see.
Sprint Names Hesse to Replace Forsee After Defections [Bloomberg]
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