Wal-Mart and Costco have something new they’d like you to try— a square milk jug. The NYT says the new square jugs “are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less.” So what’s the catch? Apparently, while the new jugs are helping cut costs, they kind of suck at pouring milk.
Monsanto failed to get the FDA to ban “rBGH-free” labeling nationally, and it’s had mixed success at the state level. Now the company and its gang of ethics-free dairy farmers (those are the ones who use rBGH to increase profits, but want that truth kept out of the marketplace because it’s unpopular with consumers) have scored a significant win in Ohio this week. Yesterday the state passed a law that forces extra, rBGH-friendly fine print on every milk label that promotes itself as “rBGH-free.” The goal of the ruling: to require expensive label redesigns on competitors, and to crowd the label with unnecessary fine print in order to dilute the marketing power of the “rBGH-free” label.
Monsanto continues its attempts to hide the basic facts of food production from consumers, this time in Kansas. The Kansas Dairy Association, along with a suspicious “grassroots” dairy group that has the same public relations firm as Monsanto, has helped introduce a bill to the state Senate that would ban “growth hormone-free” milk labels. The bill’s supporters argue that growth hormone can’t be found in lab tests, and if a lab can’t verify it, consumers don’t need to be told about it.
The FDA’s announcement today that cloned beef and dairy is safe was met with criticism by several consumer groups, which isn’t surprising, and the US Department of Agriculture, which is—they say that food producers should continue to honor a “voluntary moratorium” for the indefinite future…
Wired talks to farmers who own cloned livestock and dairy cows—2nd and 3rd iterations of valuable original “models.” The FDA hasn’t officially approved cloned meat and milk for supermarkets yet, though, and lots of consumers still freak out. (Did you when you read that first sentence?) [Wired]
If you’re going to pay twice as much for milk because you like the idea that the cows have a yard to play in—that’s your business—but you’d better be getting what you pay for.
Good news for the American Dairy Farmer, bad news for you: Milk prices are hitting record highs and there’s no end in sight as increased demand from new markets such as China and India drive prices through the roof.
Milk from cloned cows is no longer welcome at the nation’s biggest milk company.