Cute babies in ducky towels are the one universal language.

Why Is Amazon Mom Called Amazon Family Outside Of The U.S.?

Amazon does business in many different countries, and knows how to market to people all over the world. The Amazon Mom program started a few years ago, providing special discounts and fast shipping on items needed for babies. Yet why is it called “Amazon Mom?” Most primary caregivers are mothers, but there are plenty of children being raised by single fathers or two fathers: don’t they buy diapers, too? [More]

Huggies: Diapers So Good, Even Dads Can't Use Them Wrong?

Huggies: Diapers So Good, Even Dads Can't Use Them Wrong?

For about one-third of babies and young children, their primary caregiver is their father. And most dads today pitch in with child care and have some working knowledge of how a diaper works. So it’s not hard to see why some parents are annoyed at the new “Dad Test” campaign for Huggies diapers. The concept: leaving babies alone with their dads for five days is somehow the “ultimate test” of the quality of diapers and wipes. [More]

The Latest in Potty Styles

The Latest in Potty Styles

The modern, compact and secure approach to learning how to potty, The Potty Bench opens for toilet training and can be closed to use as a step stool or seat.