If Companies Care About Word of Mouth, Why Aren’t They Improving Their Call Centers?

If you can bear to read the meme-saturated twaddle of what Popken likes to call a “marketing douchebag”, Peter Blackshaw asks a crazy question: if companies are so interested in reaching out to their customers by having them make their ads and feel more involved in the business, why aren’t they paying any attention at all to the shameful service of their call centers?

Customer Enjoys Painless Robot Interaction

Customer Enjoys Painless Robot Interaction

Stuck in the phonic bowels of a robot automated customer support line, claustrophobically twitching for the five seconds of actual human interaction required to resolve your complaint, it can be hard to remember that sometimes automated lines actually have their advantages. Blair wrote us in with a positive experience with automation: