No matter how many people are content or reasonably happy with the service they receive, it doesn’t matter when some companies analyze their customer service surveys. As a former Borders manager told us earlier this week, the only scores that matter are the very highest. We shared a note on the box from a local Pizza Hut begging customers for “5 out of 5″ responses. Why is it that these are the only answers that count? [More]
Why Only Perfect Customer Service Scores Matter: It’s About Evangelism
By April 25, 2013
Hey, Companies! Want Good Survey Ratings? Don't Call At 5:30 AM
By March 17, 2011
Miss M. called T-Mobile customer service last night around midnight. She was happy with the customer service she received, and went to bed with her problem solved. When the company called her back to ask her to answer a survey about the call, she would have been happy to give them a nice evaluation….except that the call came at 5:30 in the morning. [More]
Kmart Doles Out Helpful Customer Service Survey Suggestions
By September 24, 2009
A Reddit poster spotted this sign at the Penn Plaza Kmart, asking you to log onto its feedback survey website and rate it a 9 or a 10.
