Apple Genius Bar Soho Crashes, Burns

Apple Genius Bar Soho Crashes, Burns

The Apple Store in Soho (Manhattan) is a favorite of ours, but only because we enjoy running our greasy thumbs across the once-immaculate products on display. The Genius Bar—Apple’s haughty name for their customer service desk—we avoid with extreme prejudice; We’d rather mail our faulty products back to Apple than wait in a line for hours to talk to a service tech—especially when their service can be so uneven.