Snapple Tells Me Why Snapple Apple Juice Drink Doesn't Have Apples In Ingredients List

Snapple Tells Me Why Snapple Apple Juice Drink Doesn't Have Apples In Ingredients List

A reader was curious as to why Snapple’s Apple Juice Drink, despite having pictures of cut apples on the front, did not have “apple” in the list of product ingredients. Instead, they have “filtered water, sugar, pear juice, concentrate, citric acid, natural flavors” and “vegetable and fruit extracts (for color).” So I emailed Snapple customer service asking them them why, and also if they mainly used pears instead of apples. Here is their reply, which contains the words “promulgated” and “proprietary.” [More]