Three years ago, cupcake chain Crumbs went public, based on the notion that its monstrously large treats were so unique that consumers would want a Crumbs store in every city, town, and hamlet from Portland to Portland. But since just about anyone can bake a decent cupcake and throw a bunch of sweet stuff on top of it, people started their own cupcakeries instead of buying into the Crumbs model, and the company’s stock price nosedived from an initial high of around $13 to just a few pennies, all before Crumbs shuttered its stores last week. But the chain might have a savior — who sees Crumbs’ future… as just another store to sell sweet junk food. [More]
We learned earlier this week that famed cupcakery chain Crumbs would shutting down, an indication that the cupcake bubble that began in the middle of last decade has finally burst. What other dessert food trends are ready to melt or crumble right before our eyes? Maybe it’s frozen yogurt places. [More]
And so the great cupcake bubble of the 21st century has burst, taking with it the industry’s most prominent chain. New York-based Crumbs has closed all of its locations a week after NASDAQ suspended trading of the company’s stock. [More]
Uninvited guests who crash parties and eat all the treats are the absolute worst, am I right? Darn treat scarfers! But a black bear took it to a literal extreme in Alaska, falling through a home’s skylight only to land in the middle of preparations for a kid’s birthday party. And he was rude enough to gobble up as many cupcakes as he could get his paws on, to boot. [More]
Back in 2012, we covered the opening of the very first cupcake-filled ATM (Automated Tastiness Machine) at Sprinkles in Los Angeles. It took two years, but the cakeomat has finally made its way across the country, and Sprinkles has installed a cupcake ATM at their Manhattan bakery. [More]
From shops selling oversize cupcakes tricked out with all manner of candies, nuts, drizzles, icings and whatnot, to multiple reality shows based solely around the art of baking cupcakes, the treat that had once been relegated to classroom parties grew into a huge business during the last decade. But have we finally had our fill of the sweet treats? [More]
Have you ever said to yourself at one in the morning, “I could really use some cupcakes,” but didn’t want to bake them yourself? Well, if you have the ability to get to Beverly Hills, cupcakery Sprinkles now has a pink cupcake kiosk installed outside of their store where you can buy fresh cupcakes, mixes, and even cupcakes for your dog. Of course there are cupcakes for your dog. [More]
The Transportation Security Administration wants you to know that it takes “cupcakegate” very seriously, which is why they’re reiterating why it was deemed not okay for a woman to take a cupcake through security in a jar, when carrying a regular, non-jarred up dessert with icing is fine. It’s the level of frosting, you see, and the 3-1-1 rule. [More]
Duncan Hines has managed to stick its foot deep into the hornet’s nest with a YouTube video for its Amazing Glazes product that features “hip hop” cupcakes that some say resemble minstrels in blackface. [More]
This isn’t really a “new” product–it’s been around since at least this past spring, but it just recently came to our attention. Yes, if you are too impatient to wait the fifteen minutes or so that it takes to bake cupcakes and other small baked goods in a regular old oven, this monotasking, space-hogging glorified George Foreman grill is here to help you expand your waistline. [More]
One industry that has grown in the recession is set for a fall. No, not vehicle repossessions or shoe repair. I’m talking about the mid-decade cupcake boom. According to Slate, the industry is due for a bust.
Two words. The first word is cupcake. The second is truck. Started by a recently graduated New York Law School student who realized he wasn’t getting a job this year, Cupcakestop will be scooting around Manhattan, serving up treats like red velvet, oreo crumb, and black and white cookie. $1 for minis, $2.25 for regular size. I think they’re going to be Twittering their location at each stop, too. Innovation in the recession. Tasty.
The review website Yelp is being accused again of extorting small business owners — but this time the business owners say that Yelp used the guarantee of positive reviews to get free products for their events. The Chicago Tribune has a quote from the owner of a cupcake shop who says that Yelp “guaranteed us good reviews on the site if we catered one of their parties for free.”
Angela and Vanessa Simmons, daughters of Reverend Run of Run-D.M.C., are following the Hot Topic business model of ripping off the designs of other people. In this case, their fashion line Pastry keeps putting out t-shirt designs that are uncomfortably similar to the tees that Johnny Cupcakes puts out first. Last Spring, he had his lawyer contact them about trademark infringement, but he says that hasn’t stopped them from using his line as a free design resource. Classy!
The Bluebird Cafe in Culver City sold Seth a grasshopper home gussied up us a tuna melt. A waitress deftly handled the very-live and confused grasshopper by picking him up and tossing him on the ground. That’s it. No apology, no replacement sandwich.