(Rusty Clark - DJ Zippergirl)

Cumberland Farms Uses Payment App To Create Loyal Customers

While Chevron is experimenting with NFC-compatible mobile payments in a few California gas stations, East Coast fuel and convenience store Cumberland Farms is using their own mobile payment app to keep customers loyal, cut back on credit card fees, and even get gas-buying customers into the store. Their secret is not so secret: it’s a loyalty card and payment app similar to the one that Starbucks uses. [More]

One of The Hoff's high-flying ads.

The Hoff Tweets Support For Store Clerk Injured Trying To Thwart Theft Of Coffee Sign

The valiant efforts of a store clerk who was injured while trying to save two signs featuring David Hasselhoff shilling Cumberland Farms coffee are not going unnoticed: The Hoff himself has tweeted messages of support to the 36-year-old worker, who suffered a head injury after being hit by the suspects’ SUV and dragged. [More]

Cumberland Farms Fires Employee For Having Too Much Cash In The Register

Cumberland Farms Fires Employee For Having Too Much Cash In The Register

Usually when we write about a store staffer getting followed in the wake of a robbery it’s because they dared to do something about it, but a man in Massachusetts says he was given the boot from his Cumberland Farms job because his register had too much cash in it when the store was robbed. [More]