Crumbs To Rise From The Ashes… And Become Just Another Treats Shop

Crumbs To Rise From The Ashes… And Become Just Another Treats Shop

Three years ago, cupcake chain Crumbs went public, based on the notion that its monstrously large treats were so unique that consumers would want a Crumbs store in every city, town, and hamlet from Portland to Portland. But since just about anyone can bake a decent cupcake and throw a bunch of sweet stuff on top of it, people started their own cupcakeries instead of buying into the Crumbs model, and the company’s stock price nosedived from an initial high of around $13 to just a few pennies, all before Crumbs shuttered its stores last week. But the chain might have a savior — who sees Crumbs’ future… as just another store to sell sweet junk food. [More]

Crumbs Shuts Down All Of Its Cupcake Stores

Crumbs Shuts Down All Of Its Cupcake Stores

And so the great cupcake bubble of the 21st century has burst, taking with it the industry’s most prominent chain. New York-based Crumbs has closed all of its locations a week after NASDAQ suspended trading of the company’s stock. [More]

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Is The Gilded Age Of Cupcakes Finally Ending?

From shops selling oversize cupcakes tricked out with all manner of candies, nuts, drizzles, icings and whatnot, to multiple reality shows based solely around the art of baking cupcakes, the treat that had once been relegated to classroom parties grew into a huge business during the last decade. But have we finally had our fill of the sweet treats? [More]