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Disney To Attempt Theatrical Shrink Ray With 'Alice In Wonderland'

Disney To Attempt Theatrical Shrink Ray With 'Alice In Wonderland'

By Chris Morran February 11, 2010

In an effort to maximize profit by minimizing the time from theatrical debut to the home video market, Disney is testing out a new release model by asking theaters to cut several weeks off the big-screen run of the upcoming Tim Burton version of Alice in Wonderland. [More]

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