Agency Sells Ads Inside Game Without Creator’s Permission

Agency Sells Ads Inside Game Without Creator’s Permission

Ars Technica reports on a fascinating Subway ad campaign that took place inside the popular online game Counter-Strike. Apparently the ads for a $2.49 sandwich were injected into the game world with a special bit of ‘mod’ software distributed by an ad agency to certain operators of the server computers on which games of Counter-Strike are hosted. The ad agency paid the server operators to run the mod to give ad impressions in game.