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Your ZIP Code And Your Name, That’s All Retailers Need To Track Your Behavior

How many times have you been asked “May I have your ZIP code?” when paying with a credit card? Many people just assume it’s for security purposes, but in reality it’s more likely that you may have just given marketers access to a wealth of knowledge about you and your shopping habits. [More]

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FTC To Investigate What Info Data Brokers Are Collecting & Selling About Consumers

You may remember earlier this fall when Facebook’s new partnership with data broker Datalogix spurred privacy advocates to ask the Federal Trade Commission to investigate. Now it looks like Datalogix, along with eight other data brokers, will be going under the agency’s microscope. [More]