All that junk promotional mail that ends up in your mailbox or e-mail inbox is presumably written by a human being. But many of these items are just variations on themes that have been played so many times that you could teach a machine how to write them. Which is apparently why some investors are putting their money into a startup that aims to automate the copywriting process. [More]
It would almost work on me because I would be curious to find out what kind of people would think this is a good approach. They’ve either got to be total mendicants, or marketing geniuses. “Never darken my door again?” People who say that are people I want to meet! [More]
Phil is a hipster and will totally clean your house and make it sweet. ” You can rest easy with the fact that a sweet dude in skinny jeans is totally taking out the garbage and cleaning your toilet,” says his rad Craigslist ad. [More]
Justin sent us this gamepiece he scraped like a wet scab off the side of his moist Subway beverage cup. (I do not like gamepieces affixed to fast food drinks.) We’re in awe at its nearly k?an-like phrasing. How is an instant win not an instant winner? How do you peel the gamepiece that has already been peeled? Feel free to use these in your meditations.
We did try to investigate the truthfulness of the statement on the package, but Wikipedia offered no evidence that Mr. Harriott was at all unpleasant.
Here’s a perfect example of the power of the written word in advertising: Jane Hambleton’s splashy classified ad to sell her son’s car worked so well that now everyone knows she caught him with liquor in his car and sold it as punishment.