Reader Jonnie was looking for YouTube videos to help his son remember his multiplication tables. He found one for 8′s, but was taken aback by what he had to watch first before he could watch it. It was an ad for Coors Light beer. That is some pretty dumb media buying right there. [More]
An Illinois man has filed a class-action lawsuit against MillerCoors because the “Silver Ticket Sweepstakes” code on the case of beer he recently bought turned out to be invalid. The man says he tried entering the code online and over the phone, but it was rejected each time—not because it wasn’t a winning code, but because it wasn’t a legitimate sweepstakes entry code to begin with.
Each year Fortune magazine does a survey to determine America’s most admired companies. We took a look at their data and found the top 10 most admired companies for the quality of their products and services. We also found the least admired.
The venture was originally announced Oct. 9. Miller Brewing Co. and Molson Coors Inc. proposed the deal as a way to sell more Coors Light, Miller Lite and Miller Genuine Draft in the United States. The operation would target No. 1 Anheuser-Busch Cos. (NYSE:BUD) , which has nearly 50 percent of the market with products such as Budweiser, Michelob and Bud Light.
Pete Coors, vice chairman of Coors Brewing Company, obviously never watched Scarface. Otherwise, he would be acutely aware of the dangers of getting high on your own supply, and might have avoided getting arrested for DUI. In May, Coors rolled through a stop sign in his Jaguar and was spotted by a trooper. A breathalyzer test registered a blood alcohol level of
Last week, we posted about the obscure hieroglyphics scrawled on the bottom of each beer bottle, marking its expiration date for shopkeepers who know the code but hiding it from consumers looking for the freshest pint possible. Even when we posted it, we were a bit confused about the story: doesn’t some beer actually have a legible expiration date printed on the label? And that article was definitely the first time we’d ever heard that all beer had a clearly defined shelf-life, equal to the shelf-life of all other brews.