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Borders Revises Store Closing Ad To Make It Less Confusing

Borders Revises Store Closing Ad To Make It Less Confusing

By Laura Northrup April 13, 2011

We’re delighted to report that Borders sent out a new e-mail blast to customers in markets with closing stores. This flyer is significantly less confusing than last week’s, which sent r Devin on a heroic quest to get the additional 10% discount that the e-mail had promised him. [More]

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