As part of its ongoing efforts to “help consumers balance calories consumed with calories expended,” Coca-Cola plans to roll out a 90-calorie can later this year. The 7.5-ounce can will include about 5 1/2 teaspoons of sugar (or high-fructose corn syrup), and may sell for about 50 cents per can.
Coca-Cola is getting ready to roll out new labels that will prominently display the calorie count for each bottle or can. “Now more than ever, people expect facts about the products they consume to be both readily available and visible,” said CEO Muhtar Kent. What facts won’t be on those labels? Any information about where the calories come from, like, say, high fructose corn syrup, is relegated to its traditional spot in the Nutrition Facts box. But with most non-diet sodas, the math is pretty easy: If the label says 100 calories, that’s pretty much 100 calories of sugar or corn syrup.
Coca-Cola CEO Muhtar Kent has lashed out at a proposed federal tax on soda as “outrageous” and something akin to the policies that landed former Communist regimes in the dustbin of history. “I have never seen it work where a government tells people what to eat and what to drink,” he said. “If it worked, the Soviet Union would still be around.”
Coke is testing a new fountain drink machine that contains such advanced science, we believe that they are in league with Marty McFly. Inside, we have two videos of this miraculous machine in action.
Some mystery genius put together a comparison of the logo evolution of Pepsi Vs. Coke. Enjoy.
A Connecticut limo driver with six kids was thrilled to discover he had won $10,000 in scholarship funds in a new Coca Cola sweepstakes. He even got a message from Coke congratulating him on his win. Turns out it wasn’t The Real Thing after all: the message was an error, triggered by a promo test. He hadn’t won a cent, because the “Twist and Text” contest didn’t actually start for another three weeks.
Pepsi is suing Coke over claims that their new sports drink, Powerade Ion4, is “more complete” than their own Gatorade.
If you have a large number of points you better use them in the next few weeks, or be content with getting a large amount of Coke-branded clothing.
In 1985, Coke added the word “classic” to its label when it brought back the original formula of the soft drink following the abject failure of its “New Coke” experiment. Now, finally, they are getting rid of it.
Did Jeremy Piven eat 200 lbs of ketchup a day? According to a new study, which found trace amounts of mercury in a number of high-fructose-corn-syrup laden foods like Coke, Nutri-Grain Strawberry Cereal Bars and ketchup, maybe so.
A woman in Sweden has been granted the right to seek inpatient treatment for her Coke addiction — no, not that kind. Coca-Cola. [MomLogic]
The Center for Science in the Public Interest has announced a class-action lawsuit against Coca-Cola over its VitaminWater line, on the grounds that it makes deceptive claims about the nutritional benefits of its drinks.
Last month, the FDA sent Coca-Cola a letter warning that their Diet Coke Plus (“it’s what plants crave”) violates FDA standards for products fortified with vitamins.
I don’t have kids, but if I did, instead of breastfeeding them I would give them bottles of Coke. That’s because Coke is “wholesome.” And if they grew up drinking Coke, it would be because of the decisions I made and choices I taught them to take, because Coke has never advertised to kids. Both these “becauses” are supplied by Coca-Cola. See, Dr. Dr. Yoni Freedhoff spotted an ad page 1632 of the June 17th edition of the Canadian Medical Association Journal that said:
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Highlights From Bargainist