A federal judge ruled this week that Vitaminwater will not, as its labels promise, keep you “healthy as a horse.” Nor will it bring about a “healthy state of physical or mental being”. Instead, Vitaminwater is really just a sugary snack food; non-carbonated fruit coke disguised as a sports drink. Because it’s composed mostly of sugar and not vitamin-laden water, judge John Gleeson held that Vitaminwater’s absurd marketing claims were likely to mislead consumers. [More]
Reader Eric wants to comment about the new design for the 2 liter Coke bottle. It’s a little thinner and taller and doesn’t fit in his fridge. [More]
Passover might not be starting until next week, but Coca Cola has already begun distributing 2-liter bottles of its kosher formula, which replaces high fructose corn syrup with sugar, to stores around the country. I know because I’ve got some chilling in the fridge. [More]
This is also why you’re fat. A graph of inflation-adjusted data from the Bureau of Labor Statistics shows how the prices of different food and beverages has changed over the past three decades. The price of crap food over the past 30 years has dropped. At the same time, the food you used to try to hide in your glass of milk has gotten steadily more expensive. No wonder the average man in his 60’s is 25 lbs heavier than he was in the late 70’s. Hey, govmnt, how about shifting some of those corn and soybean subsidies over to produce growers? [More]
UPDATE: Coke gave Brian his points back. [More]
A dispute over pricing has led Costco to stop selling a number of Coca-Cola brands, which means all Coke varieties as well as Sprite, Squirt, Dasani water, and Full Throttle energy drinks, reports the Associated Press.
As part of its ongoing efforts to “help consumers balance calories consumed with calories expended,” Coca-Cola plans to roll out a 90-calorie can later this year. The 7.5-ounce can will include about 5 1/2 teaspoons of sugar (or high-fructose corn syrup), and may sell for about 50 cents per can.
Coca-Cola is getting ready to roll out new labels that will prominently display the calorie count for each bottle or can. “Now more than ever, people expect facts about the products they consume to be both readily available and visible,” said CEO Muhtar Kent. What facts won’t be on those labels? Any information about where the calories come from, like, say, high fructose corn syrup, is relegated to its traditional spot in the Nutrition Facts box. But with most non-diet sodas, the math is pretty easy: If the label says 100 calories, that’s pretty much 100 calories of sugar or corn syrup.
Coca-Cola CEO Muhtar Kent has lashed out at a proposed federal tax on soda as “outrageous” and something akin to the policies that landed former Communist regimes in the dustbin of history. “I have never seen it work where a government tells people what to eat and what to drink,” he said. “If it worked, the Soviet Union would still be around.”
Coke is testing a new fountain drink machine that contains such advanced science, we believe that they are in league with Marty McFly. Inside, we have two videos of this miraculous machine in action.
Some mystery genius put together a comparison of the logo evolution of Pepsi Vs. Coke. Enjoy.
A Connecticut limo driver with six kids was thrilled to discover he had won $10,000 in scholarship funds in a new Coca Cola sweepstakes. He even got a message from Coke congratulating him on his win. Turns out it wasn’t The Real Thing after all: the message was an error, triggered by a promo test. He hadn’t won a cent, because the “Twist and Text” contest didn’t actually start for another three weeks.
Pepsi is suing Coke over claims that their new sports drink, Powerade Ion4, is “more complete” than their own Gatorade.
If you have a large number of points you better use them in the next few weeks, or be content with getting a large amount of Coke-branded clothing.