The Easier It Is, The Safer It Seems

The Easier It Is, The Safer It Seems

Self-identified rational people take pride in the fact that they can’t be easily manipulated, but of course that’s the pride part of their dumb monkey brains talking. Here’s an interesting study that measured whether hard-to-pronounce words were perceived as riskier than words that were easier to pronounce—in this case, by comparing fake additives in food and asking which ones were more likely to be harmful.