Coming Soon: Starbucks TV Commercials To Address Falling Traffic

Coming Soon: Starbucks TV Commercials To Address Falling Traffic

For the first time ever—and spurred largely by two price increases in a year—customer traffic at Starbucks dropped last quarter. The coffee chain still reported earnings based largely on higher prices and new stores, but it’s worried enough about the falling traffic to launch a national television ad campaign this season, something it’s never done before.