Todd Oldham has a new job: Fixing Old Navy. According to the New York Times, Todd has been hired to attract shoppers in their 20′s, a group Old Navy has identified as their target market after years of “trying to be all things to all people.”
Basic Editions-brand Girls’ Clothing Sets (entrapment), Priddy “Trucks” Shaker Teether Books (choking), Sleepi Crib Foam Mattresses (entrapment), AC Adapters sold with Network Hard Disk Drives (burn), J.C. Penney Windsor Spindle-Back Side Chairs (fall), Los Angeles Salad Company Genuine Sweet Baby Carrots (bacterial infection)
Shopping site Zafu.com has a fun jean fit finder that you can use to (supposedly) find jeans that flatter your particular curves. We tried it and it spat out 5 pairs of jeans that we either could not afford or hated, but we did feel that the idea was sound. It told us why we should buy ugly Jessica Simpsony jeans and why they would fit us better than jeans we actually liked.
PREVIOUSLY: How To: Sew A Button On The Right Way
In 2006, revenue from skirts, suits and shoes reached $18.3 billion, surpassing that from PCs, printers and word-processing programs, which totaled $17.2 billion, according to a report to be released today by a major trade group.
Curbly has a neat idea for making your own pair of vintage jeans. Take a pair of old jeans and soak them in a tub of hot water and an old sock filled with coffee grounds. In the morning, they’ll have a nice patina. For further distressing, you can use a cheese grater for small scuffs and tears, or put objects in the pocket and sandpaper over them.
It’s simultaneously easier and more difficult that our previous method of stitching madly through the button holes. Men in particular should watch this video and stop asking us females to sew buttons on your shirt. Many of us don’t have secret button knowledge. We just fake it so you’ll think we’re smart. —MEGHANN MARCO
Solution: Spritz garments with a small amount of vodka; hang them to dry in a well-ventilated area (spot-test first). Straight vodka kills bacteria, but it doesn’t leave a scent.
Great tip, because if we know you there was likely going to be some vodka on those clothes anyway. —MEGHANN MARCO
If you need to fill out that whole corporate casual section in your closet, save some bucks by shopping in a department store. Blueprint for Financial Prosperity writes:
Don’t the guys behind the counter know anything?