Microsoft feels it was tricked out of $750,000 in online ad dollars by three Vancouver residents, so it’s suing their pants off and trying to set a new precedent for throwing legal heft around in the digital advertising world.
Hot on the heels of reader Charles Flint’s nightmare with Google’s Adwords program comes the announcement that Google will be paying out 90 million in refunds to advertisers who paid Google money for cases of click fraud.
Remember back before everyone had blogs and everyone had portal or news sites? Back then, even those with Cornelia de Lange Syndrome could use their tiny misshapen hands and three stumpy fingers to Control+V their way to Dot Com millions. Somewhere in the bowels of the Internet, a single person wrote content, and everyone else got rich cut and pasting him, largely through the hysterically over credulous advertising endorsement of companies no longer with us. Man, those were the days.