clever plans

How Price Guarantees, Aren't

How Price Guarantees, Aren't

Reader Ziemowit has a good point. Some big box stores loudly proclaim their “PRICE GUARANTEE” signs but then actually do some stuff that make them irrelevant. The guarantee is supposed to be that they will match any competitor’s price. But when you have a number of manufacturers making products with packaging and SKUs just for that one retailer, then you can’t do a price guarantee because no one else carries that specific model. If you can’t find the same product at another store, you can’t match the price. Zing! [More]