christmas creep

Many Shoppers Just Aren't Buying Christmas Stuff In October

Many Shoppers Just Aren't Buying Christmas Stuff In October

Apparently a lot of U.S. consumers feel the same way as our readers do about stores putting up Christmas displays before Halloween—that is, they don’t like it. A new survey finds that despite early store displays, 40% of shoppers don’t plan on starting Christmas shopping until after Thanksgiving, an increase of 10% over the previous year.