(Louis Abate)

Could The Delightful Scent Of Chocolate Wafting Through The Air Save Bookstores?

Bring on the chocolate wallpaper, chocolate fans and delicious chocolate fountains: A new study says shoppers are in a more personable, interested mood when the scent of chocolate is in the air at a bookstore. Researchers say there’s something about the smell of chocolate that entices them to look at the merchandise more and perhaps read what it’s about, and also talk to the employees in the store after a nice, leisurely browsing session. [More]

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%


Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]

Irish Snack Fans Can’t Get Enough Cheese And Onion Potato Chip-Flavored Chocolate Bars

Irish Snack Fans Can’t Get Enough Cheese And Onion Potato Chip-Flavored Chocolate Bars

Even though this is America, we are not the top country as far as wacky and amazing snack foods go. No, that would probably be Japan. But Ireland is making a serious run at the title, since their citizens are currently going mad for chocolate bars flavored with bits of cheese and onion potato chips. [More]

Guess the peanut butter is largely incidental.

Russell Stover Chocolate Peanut Butter Bunny Disappoints On Both Counts

Ed sent us these chocolate bunny photos after lunchtime on Monday, which we’re assuming means that he bought them on post-Easter clearance. Even if he did, that doesn’t give Russel Stover an excuse to sell him a skimpy bunny with a meager amount of peanut butter inside. [More]

No More Kinder Surprise Smuggling: New, Legal Chocolate Eggs With Toys Inside Available In The U.S.

Chocolate and toys: everything America loves

If you’re a lucky and/or worldly person, you’ve experienced the tiny ovoid wonder that is the Kinder Surprise candy. It’s a chocolate egg with a plastic egg inside, and the interior egg includes a moderately cool toy. As many Americans learn the hard way while traveling home from Canada every year, the Surprise is illegal in the United States. This Easter, though, chocolate eggs hit the market that are thoroughly American-proof and legal. Meet Choco Treasure. [More]

(BBC)

If You Really Loved Me, You’d Give Me Candy Shaped Like Your Face

Valentine’s Day is fast approaching and around the world, people are turning their thoughts toward love. Sweet, sweet delicious edible love shaped like someone’s head. Wait, what? No, the zombie epidemic isn’t finally upon us (yet), but technology has made it possible to ingest the chocolate facsimile of a loved one. [More]

This May Be The Greatest Drugstore Promotion Ever

This May Be The Greatest Drugstore Promotion Ever

Colin, one of our readers over the border in Canada, noticed what he thought was a hilarious coupon at chain London Drugs. “Super-bizarre!” he wrote. It does seem random at first…if you’re not equipped with a uterus. If you are, then you know that a promotion offering a free chocolate bar along with certain brands of sanitary pads and tampons is the greatest idea ever. [More]

Best Study Ever: Eat Chocolate Every Day & Shed Pounds?

Best Study Ever: Eat Chocolate Every Day & Shed Pounds?

Like something the cartoon character Cathy might dream up when she’s despairing over trying on bikinis, a new study has found a link between frequent chocolate consumption and weight loss. This is akin to someone announcing that you will get paid to sleep. Life changing. [More]

Study: Chocolate Cuts Risk Of Heart Disease And Strokes

Study: Chocolate Cuts Risk Of Heart Disease And Strokes

A new study seemingly paints chocolate as a wonder drug: It can apparently cut your risk of heart disease by 37%, reduce the risk of a stroke by 29% and drop your chance of developing diabetes by 31%. The catch? The study, out this week in the British Medical Journal, doesn’t involve randomized controlled trials. [More]

Hershey's Website Hacked… To Change Recipe

Hershey's Website Hacked… To Change Recipe

While a number of websites and mailing lists have fallen victim to attacks intent on stealing personal information or just proving that the hack was possible, whoever managed to penetrate the security of the Hershey’s Chocolate website had a much more insidious goal: changing recipes. [More]

The Easter Bunny Has Very Poor Math Skills

The Easter Bunny Has Very Poor Math Skills

Is it an Easter miracle, or just fuzzy math? Reader Elgog sent in this photo of a chocolate bunny, wondering, “Apparently ¼ of the bunny equals about 5 servings. Does this make it a diet chocolate bunny?” No. If there are five servings, each of which consists of one-quarter of the bunny, that means that the fifth person is on a diet. Obviously. [More]

Women Laugh Alone With Salad, But Chocolate Makes Us Sexy

Women Laugh Alone With Salad, But Chocolate Makes Us Sexy

Here’s what I’ve learned today from stock photos: I’ve never watched myself eating chocolate, but apparently I’m making a sexy face while I’m doing it. When I eat salad, I probably laugh, even if I’m alone. [More]

"Pure Chocolate" Does Not Exist, EU Court Rules

"Pure Chocolate" Does Not Exist, EU Court Rules

There’s no such thing as “pure chocolate,” says a European Union high court, and the phrase cannot appear on the front of candy packages. [More]

Dentists Launch Halloween Candy Buy-Back Program

Dentists Launch Halloween Candy Buy-Back Program

A pair of Philadelphia-area dentists want to pay you cash for whatever Halloween candy you have left and send it overseas to troops in Iraq and Afghanistan. [More]

10 Guilty Pleasures You Shouldn't Feel Too Guilty About

10 Guilty Pleasures You Shouldn't Feel Too Guilty About

Cholocate, wine, massages, sex… sounds like a hell of a Tuesday night. To some people, these indulgences fall under the heading of “vices,” but the folks at CNN say they’re all actually part of a healthy life, so long as you don’t overdo it. [More]

Real Life Willy Wonka Cornering The Cocoa Market

Real Life Willy Wonka Cornering The Cocoa Market

Who wants to hear about boring old normal millionaires doing boring business deals when there’s a guy in London buying all the cocoa he can get his hands on and scaring all the other chocolate bar makers in his quest? Hedge fund manager Anthony Ward apparently has enough cocoa in his control to make more than five billion chocolate bars. Yum! [More]

Hershey Will Help You Learn To Eat Right

Hershey Will Help You Learn To Eat Right

Hershey has joined Mars, Coke and Pepsi as a sponsor of the American Dietetic Association, which bills itself as “world’s largest organization of food and nutrition professionals,” and says its goal is to “optimize the nation’s health through food and nutrition.” Hershey? Nutrition? Actually, it’s the Hershey Center for Health and Nutrition, which is devoted to “the sweet science of chocolate.” Hey, we can live with that. [More]

Nutella Loves Loyal Customer Back, Sends Merchandise Variety Pack

Nutella Loves Loyal Customer Back, Sends Merchandise Variety Pack

Kevin discovered something totally awesome about Nutella. Maybe they were being generous, maybe he sent them such a stack of seals that they couldn’t help but reward him. Or maybe this was all a massive Nutella Store mixup. Whatever the case, Kevin has a huge pile of Nutella merch and a renewed love of the company. [More]