Chocolate Toast Crunch Cereal Is A Thing

Chocolate Toast Crunch Cereal Is A Thing

I didn’t know that “chocolate toast” was even a thing, but evidently I was wrong. Now there’s a chocolate variation of Cinnamon Toast Crunch…and everyone knows that if there’s a cereal of something, it must be real. [More]

Certified Organic Cereal-Flavored Milk Is A Thing Now

Certified Organic Cereal-Flavored Milk Is A Thing Now

The brand name “Cow Wow” can refer to one of two products. It could be “Cow Wow” the liquid cow manure concentrate, a nutritious but smelly garden fertilizer. Or it could be “Cow Wow” the flavored, shelf-stable organic milk, a nutritious but sugar-laden dairy product. Choose carefully.  [More]

A Gallery Of Terrible (Or Amazing) Cereal Boxes

A Gallery Of Terrible (Or Amazing) Cereal Boxes

While looking for a photo to illustrate a post about children and cereal cartoon mascots, I made some interesting discoveries in our Flickr pool: horrifying (or maybe just awesome) breakfast cereals that I really shouldn’t be surprised hit the market. Some are vintage, some are recent, but they have one thing in common: you would have devoured them when you were six years old.
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Study: Kids Think Cereal With Cartoon Mascot Tastes Better

Study: Kids Think Cereal With Cartoon Mascot Tastes Better

Here’s a sad, but entirely unsurprising piece of consumer news. In a peer-reviewed study recently published in the Archives of Pediatrics and Adolescent Medicine, researchers at the University of Pennsylvania’s Annenberg School for Communication fed the same cereal to school-aged children in different boxes. Boxes with a cartoon character earned higher tastiness ratings from the kids. [More]

General Mills To Make Kids' Cereals Slightly Less Unhealthy

General Mills To Make Kids' Cereals Slightly Less Unhealthy

Well, makers of sugary cereals have failed to convince the public that they can prevent swine flu, and that they’re a legitimate part of a healthy breakfast. Now General Mills will join Kellogg’s in reformulating heir sweetest cereals to contain less sugar. [More]