While looking for a photo to illustrate a post about children and cereal cartoon mascots, I made some interesting discoveries in our Flickr pool: horrifying (or maybe just awesome) breakfast cereals that I really shouldn’t be surprised hit the market. Some are vintage, some are recent, but they have one thing in common: you would have devoured them when you were six years old.
[More]
A Gallery Of Terrible (Or Amazing) Cereal Boxes
Study: Kids Think Cereal With Cartoon Mascot Tastes Better
Here’s a sad, but entirely unsurprising piece of consumer news. In a peer-reviewed study recently published in the Archives of Pediatrics and Adolescent Medicine, researchers at the University of Pennsylvania’s Annenberg School for Communication fed the same cereal to school-aged children in different boxes. Boxes with a cartoon character earned higher tastiness ratings from the kids. [More]
General Mills To Make Kids' Cereals Slightly Less Unhealthy
Well, makers of sugary cereals have failed to convince the public that they can prevent swine flu, and that they’re a legitimate part of a healthy breakfast. Now General Mills will join Kellogg’s in reformulating heir sweetest cereals to contain less sugar. [More]

