Chipotle CEO Details Why His Company Is Better Than Other “Irrelevant” Fast Food Chains

Chipotle CEO Details Why His Company Is Better Than Other “Irrelevant” Fast Food Chains

Most mega fast food chains are being pulled in two directions these days — trying to satisfy those consumers who want quality ingredients and healthier options, while also pushing bottom-dollar value menu items to diners whose primary goal is to eat something fast and cheap. It would seem like one of these would have to win out in the long run, and according to the co-CEO of Chipotle, the cheap and easy route will soon be a thing of the past. [More]