Chipotle Hiking Prices For First Time In Three Years Because It’s Just So Popular

Chipotle knows you like it, there’s no need to be coy. And because its popularity is growing, the company seems pretty confident customers will still come back for tacos and burritos once it raises prices for the first time in three years. And you all helped it feel that way, so good job…? [More]


Former Chipotle Worker Claims She Was Fired For Taking Time To Heal After Abusive Situation

A former New York City Chipotle worker is suing the Mexican eatery, claiming she was fired from her job because she took time off to recover from an abusive situation involving her boyfriend. She says in the suit that when she fractured her finger during an altercation with her boyfriend, she was punished for taking time off on the doctor’s orders. [More]


No, Chipotle Will Not Be Adding A Breakfast Burrito To The Menu

Perhaps you thought that one time you stumbled upon a Chipotle breakfast burrito at the airport was some sort of delirious, travel-induced fever dream. It wasn’t — but the chain has decided to stop testing breakfast options like the egg-filled burritos and not bring them to the wider market. [More]

Frank Ocean’s Reply To Chipotle’s Lawsuit Over Undelivered Ad Song: F@&# Off, Here’s A Check

Frank Ocean’s Reply To Chipotle’s Lawsuit Over Undelivered Ad Song: F@&# Off, Here’s A Check

Things are heating up between Chipotle and musician Frank Ocean, after the Mexican food chain accused the singer in a lawsuit of failing to deliver a song for a commercial. Chipotle claims it paid him $212,500 in advance but then he failed to record the ad campaign’s song. His reply? Here’s your money back and oh yeah, f–k off. [More]

Chipotle Mentions Possible Guacamole Shortage, Everyone Promptly Freaks Out

Chipotle Mentions Possible Guacamole Shortage, Everyone Promptly Freaks Out

Won’t someone think of all those orphaned tortilla chips? Sure, there’s always salsa, but if Chipotle has a guacamole shortage, there’s going to be a lot of sad little chips. And people. Don’t start researching rooftop avocado farms just yet, though — Chipotle’s just preparing for the worst in light of “global climate change.” [More]

Chipotle Rolls Out Vegan Tofu Option Nationwide

Chipotle Rolls Out Vegan Tofu Option Nationwide

While customers have a bunch of options when building their burritos or bowls at Chipotle, the core of those components has remained reasonably unchanged for two decades. So it’s news that not only has the eatery chain made its first major menu addition in 20 years, but that this addition is tofu. [More]

All these are worth less than a popular messaging app.

27 Major Companies That Are Worth Less Than WhatsApp

Just how big of a deal is the $19 billion WhatsApp is getting from Facebook in the acquisition announced yesterday? It’s a pretty freaking big deal — especially when you consider that there are a whole lot of major companies –including many that produce physical goods you can reach out and touch — that have been around longer than WhatsApp and are worth a lot less. [More]

(Matt Stonie on YouTube)

Watch This Guy Eat Four Chipotle Burritos In Three Minutes

Before you start to feel like all your eating achievements thus far pale in comparison to the feat mentioned in the headline, know that none of your friends are going to think any less of you just because you can only eat two burritos in 30 minutes before passing out on the floor in a pool of your own regret (I know, it’s your personal best). After all, the guy who ate four Chipotle burritos in only three minutes is a professional. [More]

Is Chipotle’s Anti-GMO Stance Resulting In Profits?

Is Chipotle’s Anti-GMO Stance Resulting In Profits?

Last year, gut-busting burrito chain Chipotle quietly became the first restaurant of its type to begin identifying which of its ingredients may contain genetically modified ingredients, while also publicly stating that its long-term goal is to eliminate GMO ingredients from its menu. This can be a costly move in a business with relatively thin margins, but it may be working in Chipotle’s favor. [More]

Chipotle Bets On Pizza, But It Won’t Be Putting Pepperoni In Your Burrito Bowl

Chipotle Bets On Pizza, But It Won’t Be Putting Pepperoni In Your Burrito Bowl

Everybody likes pizza. It says so in the Constitution (at least the one I wrote for a class project when I was 9). Chipotle is banking on this widespread adoration for things pizza-like, but not by adding a line of bean/meat/cheese-covered pies to its menu. Instead, the company has decided to back an upstart, upscale pizza chain in Colorado. [More]


Police: Chipotle Employee Hospitalized After Customer’s Hot Sauce Attack

In what plane of existence would a simple “good night!” prompt a person to hurt another? Apparently this one we live on, where a 25-year-old Chipotle employee received a bash in the face with a bottle of hot sauce for wishing a departing customer a good evening. Sigh. [More]


Couple Is Surprisingly Unhappy That Chipotle Is Moving In Next Door

For many people, having a Chipotle restaurant move in next door would mean infinite joy and probably infinite weight gain. One couple in Hershey, Pennsylvania is very unhappy that the fast-casual eatery has a restaurant under construction next door to their home. [More]

Ch-ch-chaaaanges at Ch-ch-chipotle.

Chipotle Debuts Bacon-Free Pinto Beans Two Years After Porkgate

Two years after the event I just decided to call Porkgate prompted Chipotle to explain that no, its pinto beans were not vegetarian and in fact contained bacon, it seems the burrito chain is whistling a more vegan-friendly tune. Consumerist reader Tim snapped the above evidence that at least at his local Chipotle, change is on the menu. [More]

(Josh Bassett Photography)

Colorado, Florida Residents Really Love “Fast Casual” Restaurants

“Fast casual” is that vague food industry term for eateries that nicer than your typical fast food joint but aren’t really what you would consider sit-down restaurants. They’re the kind of place where you often get lunch at a counter, but the food and service are generally better [Think Chipotle or Panera]. It’s been a growth segment in an industry that’s been somewhat flat in recent years, and according to a new survey, six of the 10 most dense fast casual populations are in either Colorado or Florida. [More]

(Martin Rottler)

Chipotle: Chipotle Is Only Chipotle If It’s Sold By Chipotle

Check out that smoked hot chili pepper in your hand. Is it a chipotle or a Chipotle pepper? If you want to sell it to someone else as a flavor or otherwise, it darn well better be a chipotle, or Chipotle Mexican Grill will bring the legal hurt. The burrito chain recently settled a lawsuit with Jack in the Box for marketing a “Chipotle Chicken Club Combo” — complete with a “Chipotload of flavor — even though the sandwich was a limited-time deal and isn’t available anymore. [More]


Chipotle Considers Using Beef Treated With Antibiotics

Chipotle prides itself on its meat policy of responsibly raised, antibiotic-free beef, chicken and pork. But that could be changing soon, as the burrito chain says it’s considering the idea of allowing cows that have been treated with antibiotics to remain in the supply chain. It’s only thinking about it so far — until now, only sick animals were allowed to be treated and then they had to be removed from the rest of the herd, and not end up in stores. [More]


Chipotle Says It Faked Its Twitter Hack Attack As Part Of Some Kind Of Treasure Hunt

The only reason we can think of for Chipotle to stage that odd series of tweets over the weekend — making it appear that perhaps the account had been hacked by a mild-mannered fella or lady trying to make guacamole — is a bid for attention from the cool kids on Twitter. Because as it turns out, that’s exactly what the company is admitting, that it made it seem its Twitter account was hacked when really it was all about getting people to talk about it. [More]

Fair questions.

Chipotle Just Grateful No One Sent Nude Pics During Odd Twitter Episode

“What is cilantro?” “Where is the avocado store?” “Do I have a tweet?” Those are very normal questions, but perhaps not the sort one might expect showing up on Chipotle’s official Twitter account. After a somewhat bizarre string of mini missives yesterday, the company says everything appears to be fine now.  [More]