To many Chipotle customers, part of the reason for going to the restaurant chain is that you get to watch your burritos and bowls made to order right in front of you, but the company apparently needs to bring in new customers and thinks that adding drive-thru windows might help. [More]
Have you looked at your Chipotle receipt recently? Some customers noticed a bit of funky math going on after paying for their burritos, tacos and various items from the chain, where totals seemed to mysteriously shift so as to not get pennies involved in the equation. Rounding off a bill is fine — unless of course, the bill gets rounded up. [More]
Mexican fast food chain Chipotle announced yesterday that it’s the subject of an investigation by federal prosecutors into the possibility that it violated criminal securities laws with its hiring practices. [More]
John’s greyhound has no patience. If the dog had waited just a little while, the Chipotle gift card in a paper sleeve that his fianc√©e left on the kitchen table would have been magically transformed into food. But dogs don’t think that way, and this dog really, really likes to chew up paper. And so the $50 gift card was destroyed. [More]
In a combination we never would’ve thought would be so likable, Chipotle has enlisted the help of Willie Nelson covering a Coldplay song to make an animated piece that is anti-factory farming. [More]
As restaurant chains begin rolling out menus with calorie counts, one has to wonder just how accurate that information is. A new study claims that nearly one out of every five menu items underestimates by at least 100 calories, with some major chains like Boston Market and Chipotle missing the mark on some items by more than 200 calories. [More]
Almost a year ago, our survey-loving siblings at Consumer Reports asked several thousand readers to rate burgers from 18 burger chains and to no one’s surprise, McDonald’s came in dead last. Not satisfied with merely finding the best and worst beef-on-a-bun, CR decided to go for the super-sized option, rating 53 restaurants in five categories to find which ones provide the best food, service and value to customers. [More]
Curiously Australian Taco Bell CEO Greg Creed has no delusions about the product his company sells. Not that he thinks it’s bad food, but that that, well… you often get what you pay for when you buy an $.89 taco. And Creed doesn’t really worry about competing with Chipotle. [More]
You can say what you want about Chipotle’s food, but whoever put together the legalese on the back of their gift cards has a pretty good sense of humor. [More]
This year instead of a free burrito, showing up to Chipotle on All Hallow’s Eve wrapped in tin foil will only score you a discounted $2 burrito. “It cost us a fortune,” Mark Crumpacker, Chipotle’s chief marketing officer told Advertising Age. “And it wasn’t doing a whole heck of a lot for me from a marketing perspective.” Expensive + ineffectual, seems a good reason to stop doing something. [More]
Tanner says Chipotle hooked her up big-time after she bought a burrito bowl in San Francisco only to have the bowl come apart and splattered all over her purse. [More]
Chipotle’s so-popular-they-had-to-discontinue-it iPhone app has been redesigned and is available for free at the iTunes store. What does this miracle software do? Well, it locates the nearest Chipotle, then lets you build your burrito, taco, whatever, add special instructions, and pay for your order. You can also save your favorites so you don’t have to build the burrito each time. Fatness, here we come. [Gizmodo]
Once upon a time, Chipotle used to give out free burritos on Tax Day — or so the story goes. Still, some people never forget.
Mmm, how satisfying. A recent survey by Sandelman & Associates, a market research and consumer-trends firm, shows that customers mostly prefer regional or smaller national fast food and chain restaurants to gigantic soul-destroying megafood joints like McDonald’s.