In late July, Chipotle garnered kudos after CEO Steve Ells called up a fan who had been Tweeting his displeasure at discovering that Chipotle’s pinto beans were cooked with pork. Ells pledged that the burrito chain would change all its menu boards to reflect the pork content. A few months later I walked into a Chipotle in Midtown and noticed their sign hadn’t changed. [More]
In a combination we never would’ve thought would be so likable, Chipotle has enlisted the help of Willie Nelson covering a Coldplay song to make an animated piece that is anti-factory farming. [More]
As restaurant chains begin rolling out menus with calorie counts, one has to wonder just how accurate that information is. A new study claims that nearly one out of every five menu items underestimates by at least 100 calories, with some major chains like Boston Market and Chipotle missing the mark on some items by more than 200 calories. [More]
Almost a year ago, our survey-loving siblings at Consumer Reports asked several thousand readers to rate burgers from 18 burger chains and to no one’s surprise, McDonald’s came in dead last. Not satisfied with merely finding the best and worst beef-on-a-bun, CR decided to go for the super-sized option, rating 53 restaurants in five categories to find which ones provide the best food, service and value to customers. [More]
Curiously Australian Taco Bell CEO Greg Creed has no delusions about the product his company sells. Not that he thinks it’s bad food, but that that, well… you often get what you pay for when you buy an $.89 taco. And Creed doesn’t really worry about competing with Chipotle. [More]
You can say what you want about Chipotle’s food, but whoever put together the legalese on the back of their gift cards has a pretty good sense of humor. [More]
This year instead of a free burrito, showing up to Chipotle on All Hallow’s Eve wrapped in tin foil will only score you a discounted $2 burrito. “It cost us a fortune,” Mark Crumpacker, Chipotle’s chief marketing officer told Advertising Age. “And it wasn’t doing a whole heck of a lot for me from a marketing perspective.” Expensive + ineffectual, seems a good reason to stop doing something. [More]
Tanner says Chipotle hooked her up big-time after she bought a burrito bowl in San Francisco only to have the bowl come apart and splattered all over her purse. [More]
Chipotle’s so-popular-they-had-to-discontinue-it iPhone app has been redesigned and is available for free at the iTunes store. What does this miracle software do? Well, it locates the nearest Chipotle, then lets you build your burrito, taco, whatever, add special instructions, and pay for your order. You can also save your favorites so you don’t have to build the burrito each time. Fatness, here we come. [Gizmodo]
Once upon a time, Chipotle used to give out free burritos on Tax Day — or so the story goes. Still, some people never forget.
Mmm, how satisfying. A recent survey by Sandelman & Associates, a market research and consumer-trends firm, shows that customers mostly prefer regional or smaller national fast food and chain restaurants to gigantic soul-destroying megafood joints like McDonald’s.
Yesterday, a magical new application appeared in the iPhone App Store. What did it do? Well, it allowed you to order burritos from Chipotle (for pick-up). From your iPhone.
An anonymous tipster wrote to us about how Chipotle, known for their delicious, healthy burritos, handled a Hepatitis A outbreak at his neighborhood store. This might be the one case of a corporation giving you something for free, and it not making the situation any better. Read his letter, inside.
Every Halloween folks from all over this great nation of ours put tin foil on their heads and go to Chipotle for a free burrito. The conceit is that you are “dressed like a burrito” for Halloween, but the good folks at Chipotle don’t really care if your costume required things like “skill” or “effort.” They just fork over the free burrito if they see tin foil. Bless them.
An angry reader wrote us yesterday asking if the photos he’s been finding in his bag along with his Chipotle veggie burrito were legit. Matt wrote:
Last time I got the pigs out on the plains of super green grass (Grass won’t last more than a day under pigs). Today was a lone adult chicken in an otherwise empty commercial coop, perfectly clean bird, on a perfectly clean floor. I know for fact chickens don’t get moved from the time they are chicks, until the vacuum machine comes to box them for transport to the slaughter house. So where is all the bird shit and carcasses that succumbed to walking on the ammonia soaked floor?