Chipotle Bets On Pizza, But It Won’t Be Putting Pepperoni In Your Burrito Bowl

Chipotle Bets On Pizza, But It Won’t Be Putting Pepperoni In Your Burrito Bowl

Everybody likes pizza. It says so in the Constitution (at least the one I wrote for a class project when I was 9). Chipotle is banking on this widespread adoration for things pizza-like, but not by adding a line of bean/meat/cheese-covered pies to its menu. Instead, the company has decided to back an upstart, upscale pizza chain in Colorado. [More]