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Lidl On The Hook For $260K In Christmas Chicken Dinners After Twitter Campaign Goes Viral

Winner, winner, so very many chicken dinners for Lidl to hand out in Belgium.  The discount retailer is on the hook for about $260,000 worth of Christmas chicken dinners, after it offered to trade five four-course meals in exchange for every dedicated hash tag on Twitter. So this is either a resounding success or… or Lidl will not call it anything but a success. [More]