cheerios

Do you want to know something about Cheerios that, until recently, General Mills didn't know? Of course you do. Cheerios is a drug. No, really. The WSJ Health Blog says that General Mills made a slight, um, let's call it a "miscalculation" when they were drafting their marketing speech and by claiming that Cheerios is "clinically proven to lower cholesterol," they inadvertently "cause[d] it to be a drug." Whoopsies!  More »

Get ready to pay the more money for fewer Cheerios, starting June 25. General Mills has announced that they will be decreasing the size of their popular cereal boxes as a cost cutting measure, as well as raising the prices. From the Wall Street Journal:

The company also hopes its "Right Size, Right Price" initiative will boost margins -- something all food companies are trying to do as they get squeezed by lower-cost, private-label goods and more-expensive fresh and organic food.

General Mills venerable bee evidently hasn't been busy enough, forcing the cereal making whore itself in back alleys and dimly lit parks, in the form of new FRUITY CHEERIOS.While consumers report it "tastes just like Fruit Loops," the box boasts it contains 25% less sugars than the leading fruity cereals (10g vs 14g of sugar). In fact, roughly 1/7 of the box space seems devoted to extolling the product's health benefits. Wethinks the cereal doth protest too much.  More »