Original Cheerios Will Soon Be GMO-Free (There Aren’t Any Genetically Modified Oats Anyway)

Original Cheerios Will Soon Be GMO-Free (There Aren’t Any Genetically Modified Oats Anyway)

General Mills says it’s been making original-flavor Cheerios without genetically modified organisms and that they’ll be on store shelves soon after consumers piped up to ask for GMO-free products. It’s only doing so for the original flavor because that one is mostly oats and conveniently enough, there aren’t any genetically modified oats anyway. [More]

(Paxton Holley)

Survey: Top Brands For Buzz In 2012 Were Subway, Amazon And… Cheerios?

When you think about popular fast food chains, Subway is certainly among them. And Amazon.com is without a doubt the leader in online retail. But apparently the U.S. brand with the third-best “buzz” from consumers in 2012 was a cereal we’ve all been eating since the dawn of time. [More]

General Mills Resurrects Jolly Green Giant; What Other Characters Deserve A Second Coming?

General Mills Resurrects Jolly Green Giant; What Other Characters Deserve A Second Coming?

Like a lot of older actors who just assumed had died years ago, we didn’t realize until recently that the frozen veggie-shilling Jolly Green Giant had gone missing for most of the last decade. But after eight years of lying dormant in the back of the freezer with that block of peas you don’t remember buying and never quite feel like eating, General Mills has decided to bring back the 84-year-old character in a move to get kids eating vegetables. [More]

FDA to General Mills: Your Marketing Has Made Cheerios Into A Drug

FDA to General Mills: Your Marketing Has Made Cheerios Into A Drug

Do you want to know something about Cheerios that, until recently, General Mills didn’t know? Of course you do. Cheerios is a drug. No, really. The WSJ Health Blog says that General Mills made a slight, um, let’s call it a “miscalculation” when they were drafting their marketing speech and by claiming that Cheerios is “clinically proven to lower cholesterol,” they inadvertently “cause[d] it to be a drug.” Whoopsies!

General Mills Will Decrease The Size Of Cereal Boxes, Raise Prices

General Mills Will Decrease The Size Of Cereal Boxes, Raise Prices

Get ready to pay the more money for fewer Cheerios, starting June 25. General Mills has announced that they will be decreasing the size of their popular cereal boxes as a cost cutting measure, as well as raising the prices. From the Wall Street Journal:

The company also hopes its “Right Size, Right Price” initiative will boost margins — something all food companies are trying to do as they get squeezed by lower-cost, private-label goods and more-expensive fresh and organic food.

Less Cheerios for more money! Yay! Wait. —MEGHANN MARCO

Fruity Cheerios, Sugar Sellout

Fruity Cheerios, Sugar Sellout

General Mills venerable bee evidently hasn’t been busy enough, forcing the cereal making whore itself in back alleys and dimly lit parks, in the form of new FRUITY CHEERIOS.While consumers report it “tastes just like Fruit Loops,” the box boasts it contains 25% less sugars than the leading fruity cereals (10g vs 14g of sugar). In fact, roughly 1/7 of the box space seems devoted to extolling the product’s health benefits. Wethinks the cereal doth protest too much.