Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Sad news, Halloween pranksters: if you want to decorate a neighbor’s house with toilet paper (say, if they hand you a letter calling you fat instead of candy or a cheap toy) the property might seem slightly less decorated than in the past. Why’s that? The TP sheet shrink ray.  [More]

(Greater Beyond)

Call It Desheeting Or Bulking Up: Any Way You Wipe It, It’s Less Toilet Paper At The Same Price

Regular readers of Consumerist are familiar with what we call the Grocery Shrink Ray, that phenomenon wherein an item sold at X price at a retailer shrinks in size but still costs X amount. In the toilet paper and tissue industry it’s called “desheeting”  or even “bulking up” instead but essentially means the same thing: less product, same price, which means more money for the item’s makers. [More]

Someone out there is getting paid to write this.

The official Charmin Twitter feed is notorious for its constant stream of poop-related musings, ranging in quality from sophomoric to brilliant (insofar as fecal humor can be brilliant). Now the Internet has revealed at least one of the people behind Procter & Gamble’s filthiest social media campaign. (via

Charmin Rep Shows You How To Wipe (Video)

Charmin Rep Shows You How To Wipe (Video)

In this video spotted by the New York Times, a helpful Charmin rep demonstrates a heretofore unknown ability of Charmin Freshmates to wipe toothpaste off the human hand.

Dick Wilson, the actor who played Mr. Whipple in over 500 Charmin commercials, has passed away at the age of 91. [CNN]

Charmin Rolls Out Shorter Ultra Big Rolls

Charmin Rolls Out Shorter Ultra Big Rolls

Charmin Ultra Big Rolls have shrunk by 1 centimeter, but don’t expect the price to drop anytime soon. The discoverer of the change has an interesting take on the smaller Ultra Big rolls:

The fabulous news here, obviously, is that America’s collective butt is getting smaller, and the folks at Proctor & Gamble are merely keeping pace. They’ve narrowed the width of Charmin, the veritable Rolls Royce of Toilet Paper, purely in response to our nation’s decreasing posteriors.