Mars Breaks Rank, Promises Consumers It Will Keep Using Real Chocolate

Mars Breaks Rank, Promises Consumers It Will Keep Using Real Chocolate

On Monday, Mars Snackfoods US—makers of “pokin’ at you pokin’ at you” Snickers bars, M&Ms, and other popular office meal replacement systems—announced that it would not seek FDA permission to replace its cocoa butter with cheaper vegetable oil, which is what the rest of the industry is lobbying for. Okay, first of all, yech, just… vegetable oil? But second of all, yay for Mars for drawing a line somewhere on poor product quality.