Are You A Deadbeat? Suddenly You're Attractive To Card Companies Again

Are You A Deadbeat? Suddenly You're Attractive To Card Companies Again

“Revolvers”—customers who keep a revolving balance on their credit cards—used to be the cash crop for credit card companies. But now more and more of them are turning into expensive charge-offs, and the new CARD act is going to make it harder to acquire those riskier customers anyway. As a result, card companies are beginning to look more closely at the customer who was most hated back in the credit-orgy years: the deadbeat.