(YouTube)

Lucky Charms Wants To Remind Adults Of Their Sugary Sweet Childhoods

In case all the recent Twinkie talk hasn’t been enough to turn your thoughts to a youth spent gorging on sugary snacks without a care, General Mills is hoping you’ll want to ride a sweet wave of nostalgia back to a past where breakfast included a rainbow of rock-hard marshmallows in your bowl of Lucky Charms. [More]

(Enokson)

Guy Finds Mummified Bat In His Cereal, Count Chocula Reported Missing

First of all — I’m totally kidding about Count Chocula. I’m sure he’s just fine, safe in his Transylvanian marshmallow castle or wherever he keeps his coffin. But there is a man claiming he found a mummified bat in his breakfast cereal and he’s suffering from the kind of shock that experience surely brings. [More]

(Great Beyond)

Want Tinted, Flavored Cereal Milk All Year? Start Stockpiling Franken Berry & Count Chocula Now

We all want what we want when we want it. But there are those among us who practice patience in their desire for a particular product due to the fact that it’s only around for a limited time. No, not the McRib — we’re talking sugary, often electric-neon colored kiddie cereals: Boo Berry, Count Chocula and Franken Berry. Says one adult fan of the stuff, when it’s on the shelves in October, “I eat as much Boo Berry as I can.” [More]

Grocery Shrink Ray Scoops Two Ounces Out Of Kellogg’s Raisin Bran

Grocery Shrink Ray Scoops Two Ounces Out Of Kellogg’s Raisin Bran

Kellogg’s may still market its Raisin Bran as having “two scoops” of raisins, but those scoops just got a little smaller. A Raisin Bran lover who uses the name Gordon Comstock here at Consumerist noticed the difference, and was lucky enough to still have the old box sitting in his recycling bin so he could prove the difference. [More]

Kashi Heart To Heart Hit By Ever-So-Tiny Shrink Ray

Kashi Heart To Heart Hit By Ever-So-Tiny Shrink Ray

Scott was buying three boxes of Kashi Heart to Heart, because it was on sale and apparently time to stock up. He wouldn’t have noticed the difference if he had only one box, but he realized that the three boxes weren’t the same size. [More]

Special K Chocolatey Delight Has More Calories Than Cocoa Puffs

Special K Chocolatey Delight Has More Calories Than Cocoa Puffs

Eating Special K to lose weight? Splurging on the chocolate version? You might want to read the label. Our sisters at ShopSmart (also published by Consumer Reports) took a look at a variety of “junk” health foods for the June issue and discovered that “Special K Chocolatey Delight” isn’t that different from Cocoa Puffs. [More]

Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

One would think, considering Americans’ sudden love of all things whole-grain, that the classic General Mills cereal Wheaties would be doing well. Instead, sales of the cereal have been falling for years, and no one seems interested in other cereals under the Wheaties brand. It’s all because the cereal is simultaneously boring and not boring enough. [More]

Study: Some Cereals For Kids Contain More Sugar Than A Twinkie

Study: Some Cereals For Kids Contain More Sugar Than A Twinkie

You wouldn’t feed your kids Twinkies for breakfast (right?), so the news that some cereals aimed at kids have more sugar than those processed yellow bits of foam food is a bit disturbing. As Americans get more obese by the day, a new study warns of the sugary punch packed in many cereals. [More]

Get $15 In Rice Krispies Cereal Class Action

Get $15 In Rice Krispies Cereal Class Action

You don’t have to show a proof of purchase to claim $15 in a class action lawsuit against Kellogg. Just be someone who bought Kellog’s Rice Krispies or Cocoa Krispies between June 1, 2009 and March, 1 2010. [More]

25 More Terrible (Or Awesome) Breakfast Cereals

25 More Terrible (Or Awesome) Breakfast Cereals

Some breakfast cereals from the past now seem like deeply questionable marketing ideas. Or amazing ones. All (okay, most) of the cereals in this gallery were probably delicious, but few are still around. It’s usually obvious why. [More]

Phone Number On Chad Ochocinco's Cereal Box Is Actually Sex Line

Phone Number On Chad Ochocinco's Cereal Box Is Actually Sex Line

We love football player/reality star/social media whore Chad Ochocinco (nee Johnson), even if he plays for he Bengals. In fact, we’d buy his Ochocinco’s cereal if it were available here in NYC. Alas, it’s not… And now it’s being taken off shelves at grocery stores in Ohio because a phone number intended to push people to a kids charity actually belongs to a phone sex line. [More]

Great Moments In Outlandish Breakfast Cereal Health Claims

Great Moments In Outlandish Breakfast Cereal Health Claims

Breakfast cereals may be a delicious way to start your day, but they aren’t drugs. Unfortunately, that mere fact hasn’t stopped food companies from marketing cereals based on their amazing health effects. In fact, as we’ve reported before, the more health claims on a cereal box, the more likely it is to be really bad for you. Here are a few amusing examples from around the world. [More]

Actual Children Taste-Test Generic Cereals, Declare Them Delicious

Actual Children Taste-Test Generic Cereals, Declare Them Delicious

Personal finance blogger Len Penzo doesn’t have a minivan full of highly trained tasters at his disposal like our siblings at Consumer Reports. When he set out to compare generic and name-brand cereals, he found something even better. He rounded up the small children of his neighborhood, and subjected them to a blind cereal taste-test. [More]

No, You Can't Have These Cheerios For 14 Cents

No, You Can't Have These Cheerios For 14 Cents

Phill tells Consumerist that he saw a pricing error on cereal at his local Safeway, and brought it to the attention of store employees. In the process, he tried to invoke Safeway’s price guarantee. After all, if the cereal was marked 28 cents per pound (instead of 28 cents per ounce, as it should have been) why shouldn’t Phill be able to buy it at that price? Yet the store employees would hear none of it. [More]

General Mills To Make Kids' Cereals Slightly Less Unhealthy

General Mills To Make Kids' Cereals Slightly Less Unhealthy

Well, makers of sugary cereals have failed to convince the public that they can prevent swine flu, and that they’re a legitimate part of a healthy breakfast. Now General Mills will join Kellogg’s in reformulating heir sweetest cereals to contain less sugar. [More]

Cocoa Krispies No Longer Prevent Swine Flu

Cocoa Krispies No Longer Prevent Swine Flu

Kellogg decided that it isn’t such a good idea to pretend Cocoa Krispies build your immunity.

Kellogg Hints That Cocoa Krispies Will Save Your Kids From Swine Flu

Kellogg Hints That Cocoa Krispies Will Save Your Kids From Swine Flu

Remember when the FDA was like, “Hey, General Mills, you’ve turned Cheerios into a drug?” This sort of reminds us of that. Now Kellogg is claiming on their new packaging that Cocoa Krispies will help your child’s “IMMUNITY.”

Sugariest Cereals For Kids Get Pimped Hardest

Sugariest Cereals For Kids Get Pimped Hardest

A new Yale report finds that cereal companies spent $156 million per year marketing to children, and most of that money gets plowed into pushing the sugariest cereals, which they try to pretend are healthy.