(Mike Mozart)

Cheerios Protein Has Slightly More Protein, More Sugar Than Regular Cheerios

If you follow current food trends, you know that Americans are losing interest in breakfast cereal, but can’t get enough protein. Cereal companies see those trends, and are ready to respond with new products to entice customers back to their aisle. For example, General Mills started a line called Cheerios Protein to supplement their classic Cheerios. The problem: while Cheerios Protein has more protein per serving, it also has a lot more sugar. [More]

Affected boxes of Cheerios and Honey Nut Cheerios can be detected by the above codes.

General Mills Recalls 1.8M Boxes Of Cheerios, Because Gluten-Free Cereal Shouldn’t Include Wheat

Just months after General Mills revamped its Cheerios brand, introducing several gluten-free varieties, the company has recalled 1.8 million boxes of supposedly gluten-free Cheerios and Honey Nut Cheerios because the breakfast food might contain wheat — an ingredient that is decidedly not free of gluten.  [More]

(frankieleon)

NYC Cereal Bar Selling $6 Servings Of Cereal You Can Buy For $5 A Box At The Store

Yes yes, we know — Trix is for kids. But it — and other sweet cereals — is also for adults who are willing to pay $6 a serving for it in Brooklyn rather than going to a corner bodega store to buy a box of their own for about $5. A new cereal bar has just opened up in Brooklyn (where else?) offering a slew of cold cereals served in a celebrity-designed shoe box. But hey, there are toppings, so… [More]

Makers Of Count Chocula Beer No Longer Need To Buy Out Town’s Cereal Supplies To Brew It

Makers Of Count Chocula Beer No Longer Need To Buy Out Town’s Cereal Supplies To Brew It

Ten months after a craft brewer in Fort Collins, CO admitted to buying up two grocery stores’ worth of Count Chocula to make beer, the cereal ale will be on tap for the general public to try. And this time, cereal lovers won’t find stores shelves empty as a result. [More]

(frankieleon)

General Mills Cutting Artificial Flavors, Colors From All Its Cereals

Following the lead of Kraft, Nestlé, Panera, Subway, Pizza Hut and Taco Bell and other food-focused companies that have recently decided to ditch artificial ingredients, General Mills says it’s getting rid of artificial flavors and colors from all of its cereal lines. [More]

Celebrate Summer With Ice Cream-Flavored Breakfast Cereal

Celebrate Summer With Ice Cream-Flavored Breakfast Cereal

Now that summer vacation is almost here and you don’t have to worry about your kid experiencing a mid-morning sugar crash during a math lesson, it’s time for ice cream-flavored breakfast cereals! Specifically, Fruity Pebbles in rainbow sherbet flavors. [More]

Consumerist Friday Flickr Finds

(Trish P.)

Here are eight of the best photos that readers added to the Consumerist Flickr Pool in the last week, picked for usability in a Consumerist post or for just plain neatness. [More]

(Listener42)

Post To Hog Even More Cereal With $1.15B Purchase Of Rival MOM Brands

Piece by piece, cereal maker Post Holdings Co. has increased its portfolio to take on breakfast food behemoths Kellogg and General Mills. The mission to expand its bagged and hot cereal categories continued Monday with Post’s purchase of small, privately held rival MOM Brands Co. for $1.15 billion. [More]

Strawberry-Flavored Honeycomb Cereal Will Return To Stores

Strawberry-Flavored Honeycomb Cereal Will Return To Stores

The children of the ’80s are now adults with jobs, who have occasional disposable income between student loan payments. Makers of sugary breakfast cereals are capitalizing on this, re-releasing our childhood favorites for us to eat as snacks or inflict on our own children. That’s why Strawberry Honeycomb is back on shelves in some areas to tempt the nostalgia-stricken. [More]

(TimeOut London on YouTube)

The Only Food On The Menu At London Cafe Is Cereal (Okay, And Milk)

There’s just something about tucking into a full bowl of your favorite cereal, doused in your milk of choice, that’s unlike any other eating experience. In an effort to tap into that segment of people who love shoveling spoonfuls of breakfast into their mouths at all times of the day, a cafe in London recently opened up that serves exclusively cereal. Yes, just cereal. And milk, which is also a food as well as a beverage, right? Sure. [More]

Different Brands Of O-Shaped, Oat-Based Cereals Don’t Taste Alike

Different Brands Of O-Shaped, Oat-Based Cereals Don’t Taste Alike

Are all oat-based, O-shaped cereals basically the same? Sure, they look pretty interchangeable, and their nutritional profiles are all basically the same. That doesn’t mean that they taste exactly alike, though, and our colleagues on Consumer Reports’ sensory panel recently turned their taste buds to Cheerios and its imitators. [More]

Americans Are Gradually Eating Less Cereal For Some Reason

Americans Are Gradually Eating Less Cereal For Some Reason

It was once as American as, well, blue jeans to start your day with a bowl of cereal and milk. Breakfast grains were once major sponsors behind kid-oriented television programming, or licensed beloved fictional characters to put on cereal boxes. Now sales at major cereal companies are down, and a variety of reasons are contributing to the decline. [More]

Kellogg’s Wants You To Eat Some Late-Night Cereal

Kellogg’s Wants You To Eat Some Late-Night Cereal

Marketers don’t really need to encourage Americans to eat cereal for dinner or for a late-night snack. We’re already doing that. Well, I am. Yet Kellogg’s has come out with special limited-edition packaging for some of their sugariest cereals to encourage us to snack on them in the evening hours, and at least one of our readers finds it inappropriate. [More]

Stories You Might Have Missed Because You Were Too Busy Being Awesome

Stories You Might Have Missed Because You Were Too Busy Being Awesome

We post a lot of stories during the week, and we know that most of you have jobs, families, lives, hobbies, nagging itches and other more important things to do than read every single thing we write. So for those who might be playing catch-up on the weekend, here are some of the things you might have missed… [More]

(bluwmongoose)

Study: Creepy Cereal Box Characters Are Trying To Make Eye Contact With Children

It’s not just the wacky, colorful cereal commercials that are aimed at convincing children they must eat Frosted Flakes or Cocoa Puffs, a new study says the boxes themselves are designed to commune directly with kids’ souls. And what is the window to the soul? The eyes. The characters are making eye contact with kids. [More]

Certified Organic Cereal-Flavored Milk Is A Thing Now

Certified Organic Cereal-Flavored Milk Is A Thing Now

The brand name “Cow Wow” can refer to one of two products. It could be “Cow Wow” the liquid cow manure concentrate, a nutritious but smelly garden fertilizer. Or it could be “Cow Wow” the flavored, shelf-stable organic milk, a nutritious but sugar-laden dairy product. Choose carefully.  [More]

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]

(Mach1Power)

Because chomping on twigs and rock-hard pellets is no one’s idea of a fun breakfast, healthy in fiber though it may be, Consumer Reports tested a bunch of high-fiber cereals to find out which ones actually taste good. Healthy and tasty, imagine that! The results were somewhat surprising — Walmart and Target store brands were deemed better than brand name offerings from Kellogg’s and Post. There were more than two-thirds that rated Very Good or Excellent in taste, so you’ll never need to chew on gravel again. Unless you want to, of course. [via Consumer Reports]