Americans Are Gradually Eating Less Cereal For Some Reason

Americans Are Gradually Eating Less Cereal For Some Reason

It was once as American as, well, blue jeans to start your day with a bowl of cereal and milk. Breakfast grains were once major sponsors behind kid-oriented television programming, or licensed beloved fictional characters to put on cereal boxes. Now sales at major cereal companies are down, and a variety of reasons are contributing to the decline. [More]

Poking Holes In Malt-O-Meal's Environmentalist Grandstanding

Poking Holes In Malt-O-Meal's Environmentalist Grandstanding

Malt-O-Meal’s Bag the Box site claims the discount breakfast cereal line is doing its part to inflict minimal damage on the environment because its product doesn’t use boxes like its competitors do. But because Malt-O-Meal didn’t recently shift from boxes to bags and is vague about resources used to create its packaging, GreenBiz argues it’s hard to discern whether or not the company is easier on the environment than boxed cereal manufacturers. [More]

Did PepsiCo Leave Cap'n Crunch Adrift At Sea?

Did PepsiCo Leave Cap'n Crunch Adrift At Sea?

A seafaring high commander of morning goodness for decades, Cap’n Crunch may now be walking the plank, because PepsiCo apparently hasn’t so much as put out a press release about the cereal since 2007. [More]