Chronic insomnia is one of those life-altering problems that seems minor at first, but builds up over time until it’s negatively affecting everything in your life. The New York Times has a new article up about cost effective ways to treat it, including generic Ambien (so you can have generic sleep-sex, we guess). The treatment that seems to show the most promise is cognitive behavioral therapy, or C.B.T. Sessions cost between $100-150 each, but if your insurance won’t help, there’s an online self-guided version of C.B.T. for $25.