Carlsberg Outdoes Coca-Cola With Free Beer-Dispensing Billboard

Carlsberg Outdoes Coca-Cola With Free Beer-Dispensing Billboard

You might remember that earlier this month, Coca-Cola experimented with a billboard that dispensed free samples of Coke Zero to thirsty visitors near the site of the final games of the NCAA men’s basketball tournament. Why can’t the same technology work for more adult beverages? [More]

Carlsberg Looking To Attract The Ladies With Beer In A Pretty Bottle

Carlsberg Looking To Attract The Ladies With Beer In A Pretty Bottle

While the soda business is aggressively marketing toward men for the latest generation of diet drinks, the folks at Carlsberg, the brewery where the truck drivers went on strike for not being able to drink on the job, are trying to go after the gals’ cash, luring them toward their new beer in a pretty bottle. [More]