Tic Tac's current flavors (via Facebook)

Tic Tac Introduces New Flavors That Change As They Dissolve, Because Millennials Can’t Stand Being Bored

In yet another example of how badly brands want to cater to — and get the business of — younger consumers, Tic Tac is introducing its first major product innovation in seven years: Flavors that change as they dissolve in your mouth, because millennials just cannot stand being bored, nope, not for one second. [More]

(Jay Adan)

Company Behind M&M’s, Snickers Endorses “Added Sugars” Label For Foods

Of all the companies to advocate for alerting consumers to added sugars, the country’s most famous candy maker would be probably be among the least likely. But yesterday, Mars Inc. — the company behind M&M’s, Snickers, Milky Way, and Twix — gave its corporate stamp of approval to the idea of limiting the use of added sugars and labeling those products that contain extra sugar. [More]

(NBC News)

L.A. Candy Store Attempting World Record For Largest Peanut Butter Cup

There are some jobs out there that make the rest of us wonder why we didn’t study something else in school, and being involved in creating huge works of delicious, record-breaking candy is one of them. A Los Angeles candy store is trying to nab the world record for largest peanut butter cup, in what I can only imagine is a delicious endeavor. [More]

Tractor-Trailer Crashes, Spills Tons Of Twizzlers Across Highway

Tractor-Trailer Crashes, Spills Tons Of Twizzlers Across Highway

Overnight, south of Pittsburgh, a highway was transformed into the least fun candy land ever. Police say that fog may have caused the driver of a tractor-trailer to hit a barrier, splitting its trailer down the middle and spilling its contents on the highway. No, no, truck driver, it’s much too early for Easter. [More]

(The Impulsive Buy)

Brach’s Introduces Easter Chick Shaped Candy Corn For Some Reason

Fear not, candy fans: Brach’s is now able to fill in the bleak waiting time between Valentine’s Day candy corn and Independence Day candy corn with Easter candy corn. Except they’re not “corn,” they’re candy corn chicks. We live in a world where this kind of thing is acceptable. [More]

Here Are Creme Egg Cookies And Easter Grass Twizzlers Because Why Not

Here Are Creme Egg Cookies And Easter Grass Twizzlers Because Why Not

Have you always wanted to grab handfuls of the plastic grass in your Easter basket and chomp on it? Have you always secretly wished that Cadbury Creme Eggs came in a form that you could pass off as a normal dessert instead of a chocolate egg? The answer to both of those questions is probably “no,” but this is America, where progress marches on whether we want apple-flavored licorice grass or not. [More]

While Nestlé is removing artificial ingredients from Butterfinger, it is not going back to the 1969 recipe, which apparently stuffed adult women into the chocolate bar. (photo: Renee Rendler-Kaplan)

Nestlé Says It Will Remove Artificial Flavors & Colors From Chocolate Products

Crack open a Butterfinger bar and you’ll find a core that uses food dyes like Red 40 and Yellow 5 to get that distinctive orange hue. While these and other artificial ingredients are certified by the FDA for use in food, a growing number of consumers are looking for products with more natural ingredients. That’s why Nestlé USA has pledged to remove artificial flavors and colors from all of its chocolate items by the end of the year. [More]

The 95-Year-Old CEO Of Tootsie Roll Industries Has Died

The 95-Year-Old CEO Of Tootsie Roll Industries Has Died

If someone had asked me where Tootsie Rolls come from earlier today, I probably would have guessed that they’re a brand owned by a major candy-maker, like Hershey, M&M/Mars, or Nestle. I’m not paying close enough attention to my candy, apparently: Tootsie Roll Industries is a publicly traded company based in Chicago that also makes Junior Mints, Dots, Andes, and Blow-Pops. [More]

(The Impulsive Buy)

Conversation Heart Jelly Beans Exist, Are Not Heart-Shaped

Every major holiday in the United States seems to have its own candy, which used to disappear from stores once that candy’s holiday was over. There are conversation hearts for Valentine’s Day, jelly beans and creme eggs for Easter, candy corn for Halloween, and candy canes for Christmas. Then the world went completely mad. [More]

(Great Beyond)

Hershey Considering Replacing High-Fructose Corn Syrup With Sugar In Some Products

While some products from Hershey already feature only sugar as a sweetener, like the original Hershey’s chocolate bar, the company says that as more customers are shying away from high-fructose corn syrup, Hershey is considering moving toward sugar for more products in the future. [More]

No penises here. Just gummy.

Company Apologizes For Including Penis-Shaped Gummies In Candy Marketed To Kids

Having the “birds and the bees” talk with your kids is an important moment, I imagine, so it’s no wonder parents in New Zealand don’t want that conversation to arrive sooner than it should because of a surprise found in packages of candy aimed at the younger set. A candy company is now apologizing after penis-shaped gummy candies ended up mixed in with their less phallic brethren in products kids could easily get their hands on. [More]

Pumpkin Watch: Trident Also Has Pumpkin Spice Gum


Need something inedible and fall-flavored to chew on while you mourn the non-existence of pumpkin spice flavored condoms? There’s more than one pumpkin spice gum on the market. This Trident variety was spotted at Target, which is America’s Pumpkin Spice Central. A reader of The Impulsive Buy spotted it in the wild, One of their readers declares it to be acceptable: the flavor lasts 15-20 minutes if he chews two pieces. Assuming that what you want is for the flavor to last. Some people are into that kind of thing. [The Impulsive Buy]

Back-To-School Halloween Candy Keeps Kids Healthy And Happy

Back-To-School Halloween Candy Keeps Kids Healthy And Happy

Okay, we get that it’s difficult to swap out seasonal sections in retail stores, and that items sell out when we think it might be too “early” for the next holiday to come along. However, Michael spotted an odd combination of one retail “holiday,” back to school season, and the following holiday, Halloween. [More]

Candy Apple-Flavored M&Ms Exist For Some Reason

Candy Apple-Flavored M&Ms Exist For Some Reason

A candy apple covered with M&Ms is a real thing that exists. However, that is not what you get when you buy a bag of candy apple flavored M&Ms at your local Walmart. Yes, M&M/Mars is using their fancy new factory to create more variations on the candy. Why? [More]

The Mad Genius Behind The Rebirth Of Hydrox, Astro Pops And Maybe Marshall Field’s

The Mad Genius Behind The Rebirth Of Hydrox, Astro Pops And Maybe Marshall Field’s

We’ve all felt the sting of losing a beloved brand when a company goes out of business, stops making your favorite candy or gets sold off bit by bit to the highest bidder. But what if you could resurrect those treasured relics of days gone by and bring them back anew? And how would it even be possible? [More]

Make Your Own Peanut Butter Eggs At Home

Make Your Own Peanut Butter Eggs At Home

The Reese’s seasonal peanut butter cup empire is now a year-round operation with hearts, pumpkins, and even footballs, but it all began with the humble peanut butter egg. What you might not know is that you can make this confection in your very own home, with ingredients that aren’t very hard to find. [More]

Mars Shells Out $270M For Its First New Candy Factory In 35 Years

Mars Shells Out $270M For Its First New Candy Factory In 35 Years

There are some things you can bet on it’s that there will always be someone, somewhere who wants chocolate. Unless our future alien overlords deprogram our taste for candy, that makes Mars Inc.’s $270 million factory, its first new factory in 35 years, a pretty safe investment. [More]

How A Man (And A Forklift) Conquered A Vending Machine, Then Lost His Job

How A Man (And A Forklift) Conquered A Vending Machine, Then Lost His Job

We’ve all been there, the utter disappointment of having your candy bar stuck in the evil teeth of a vending machine. The sweet treat hanging by a thread, mocking you from the top rows. How far are you willing to go to satisfy your sweet tooth? For one Iowa man scoring his treat cost him a job. [More]