Well, we’ve been saying it would be more honest to just raise prices instead of shrinking the product, and Hershey has taken us up on that. On Friday, only months after a 13% hike back in February, Hershey announced a price increase of 10-11% across the product line, citing higher costs for ingredients.
We’ll admit that it would look a little sad to advertise a single lonely almond on the wrapper of the .6 oz Almond Joy. But printing “Coconut & Almonds” on the front, including an illustration of two almonds next to the text, and then referencing “almonds” in the ingredients list, looks a little misleading when you open the package and see one lonely nut lump on your candy. (Thanks to James!)