Millennials, an age group roughly defined as “people who make the Consumerist editors feel old,” are a tough demographic to market to. How to reach them? “Free food” is usually a safe answer. That’s why Campbell’s is holding free soup events in big cities to promote their few products, $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008. [More]
Donald Goerke, the Campbell’s executive who created Spaghetti Os, has died. [More]
32′ of noodles is about 10 yards, so a reporter from KING5 in Seattle decided to lay them out, end by end, starting at the 10 yard line of a fooball field, to see if he could score a noodley touchdown. We applaud this effort.
Campbell’s wants you to know it packs 32 feet of noodles inside every can, and it’s paid for a Times Square billboard to teach that fact to you, AdAge reports.
What the hell? Even people who make CANNED SOUP are hurting. [Bloomberg]
You know who is making money despite the total eclipse of your 401k? Campbell Soup Company. That’s right. When you’re broke — you eat soup. But which soup should you eat?
Reader Michael noticed these weird, soup-bashing ads in some Detroit-area newspapers yesterday. It seems that Progresso and Campbell’s have launched some negative campaign ads — smearing each other for using MSG in their soup. Is the world ready for a canned soup war? If it is, should we be depressed about it?
Gone are the days of pushing “premium” food offerings, says the Wall Street Journal– big food manufacturers like Kraft and Campbell are going to be pushing “cheap” foods like tomato soup and cheese singles — foods which are thought of as “easy on the wallet” but are still hugely profitable for the manufacturers.