Campbell Soup Company Climbs On Bandwagon, Will Eliminate Artificial Colors And Flavors By 2018

Campbell Soup Company Climbs On Bandwagon, Will Eliminate Artificial Colors And Flavors By 2018

Joining competitors in the packaged food market like General Mills, Nestlé USA, and Kraft and chain restaurants like Subway, Panera, Taco Bell, and Pizza Hut, Campbell Soup Company announced this week that it will stop using artificial colors and flavors in all of its products sold in North America in 2018. [More]

Campbell’s Soup Insists They Really Do Know How Percentages Work

Campbell’s Soup Insists They Really Do Know How Percentages Work

What is going on in this photo? These are two identical cans of soup, except for what it says on the banner at the top of the label. Only one says that it’s 30% bigger than the standard 10.75 ounce size, and the other says that it’s 40% bigger. Both cans are the same size, so how can both cans be true? [More]

Campbell Soup Goes Grocery Shopping, Spends $231M On Salsa

Campbell Soup Goes Grocery Shopping, Spends $231M On Salsa

Consumers have made their preferences known: their tastes are turning more toward fresh, organic, and minimally processed food. Large food manufacturers like Hormel and Campbell Soup Company are solving this problem by going out and acquiring smaller independent brands in the “fresh and organic” sector that people already like. The Campbell Soup Company announced today that it’s buying Michigan-based Garden Fresh Gourmet for $231 million. [More]

Food Watchdog Group Threatens To Sue Campbell Over Juice Content Of V8 Splash, V8 V-Fusion Drinks

Food Watchdog Group Threatens To Sue Campbell Over Juice Content Of V8 Splash, V8 V-Fusion Drinks

While it’s known for its 100% V8 vegetable juice, Campbell Soup knows not everyone wants to straight up chug tomatoes. That’s why it’s been peddling its V8 Splash and V8 V-Fusion drinks, which combines fruit juices as well as those healthy veggies. But one food watchdog group says the company is misleading consumers about exactly how much juice is actually in those beverages. It’s threatening to sue Campbell. [More]

Spicy Chorizo with Duckface

Campbell’s Opens Pop-Up Hipster Soup Kitchens To Promote Soulless $3 Soup Pouches

Millennials, an age group roughly defined as “people who make the Consumerist editors feel old,” are a tough demographic to market to. How to reach them? “Free food” is usually a safe answer. That’s why Campbell’s is holding free soup events in big cities to promote their few products, $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008. [More]