Gatorade Removing Controversial Ingredient But Denies It’s Because Of Teen’s Campaign

A few weeks after a 15-year-old started an online petition to tell Gatorade to get rid of brominated vegetable oil, an ingredient linked to flame retardants, its parent company PepsiCo says it’s pulling the controversial ingredient from the sports drink. But not because of that petition, says the company. Nope, because of everyone else who was complaining.  [More]

(Clean Wal-Mart)

Petition Claims Ingredient In Gatorade Is A Flame Retardant, Unsafe For Consumption

Gatorade is under fire from a new consumer petition claiming that the company’s beverage contains an unhealthy ingredient, brominated vegetable oil (or BVO), that was developed as a flame retardant. Opponents of the emulsifier, which is used to suspend citric oils in beverages, says it poses health risks like reduced fertility and early-onset puberty. Gatorade says the levels of BVO it uses are totally safe. [More]