Theater Chain Selling Movie Ticket/Digital Download Bundles

Theater Chain Selling Movie Ticket/Digital Download Bundles

Part of what makes the cost of a movie so unattractive to some consumers is the fact that you can only see the movie once (unless you go hopping from theater to theater, which we most certainly would never, ever advocate as a good way to spend a lazy weekend afternoon). Meanwhile, for about the price of two tickets, you can own an HD digital copy of the movie to watch repeatedly. That’s why one theater chain is selling bundles that combine movie tickets with digital downloads at a later date. [More]