CNN has an article up, explaining the cutting-edge technological battle between the fast food chains: drive-thru automation. It will surprise none who have experienced the annoyance of trying to order a cheeseburger through a fuzzy, warbling speaker from an anonymous immigrant on the other end that the strategy these companies are banking on is absolutely clueless. What will companies like Burger King and Wendy’s be doing to guarantee a better drive-thru experience for you, the consumer? One: outsource your order to call centers, possibly in India. Two: use computer programs that guess your upcoming order.
By January 30, 2006