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Burger King Is In The Video Game Business; Earnings Up 40% Thanks to XBOX

By Meg Marco February 1, 2007

“Burger King Holdings Inc., the world’s second-largest hamburger chain, said Tuesday that quarterly earnings rose a better-than-expected 40 percent as an Xbox 360 video game promotion spurred sales in the U.S.”

Yikes. Are those games any good? —MEGHANN MARCO

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