If there’s one thing you can’t do to American consumers and get away with, it’s water down our favorite alcoholic beverages. In the vein of “Don’t water down our Maker’s Mark or pay the consequences,” two Philadelphia brothers are alleging that Anheuser-Bush InBev has been watering down its beverages. And they’ve been drinking plenty of Budweisers to try and prove it. [More]
It seems Goliath has won this bout with David, if you consider Anheuser-Busch InBev to be well, a giant towering over a Czech brewery fighting for the right to call its beer Budweiser. Over here in America we mostly only ever see the King of Beers we’re used to, but in Europe, it’s a whole other long, contentious story. [More]
Sick of going separate sections of the supermarket to buy beer, soda and snacks? Then the folks at PepsiCo and Anheuser-Busch InBev N.V. have created the monster one-stop display for you. [More]
Talk about feuds — A small brewer in the Czech Republic, Budejovicky Budvar, has been fighting with Anheuser-Busch (now part of AB InBev) over a name that’s very familiar the world over for 106 years. Who knew? It’s an important battle for the small state-owned brewers because AB InBev is no longer so pleased with the last agreement and wants to butt into what had formerly been Budejovicky Budar’s market. [More]
Usually corporations are positively begging, by way of advertising dollars, to get their products placed in the movies. But although Denzel Washington might enjoy its beer, Budweiser doesn’t want the actor slugging away at one while driving a car in his new movie Flight. Anheuser-Busch has asked Paramount to either take the Bud logo out or cover it up somehow. [More]
Do you prefer a Corona Extra over a good ol’ Bud? Soon those two very different beers could be brethren under the giant umbrella of Anheuser-Busch InBev, as the company is reportedly close to buying the half of Grupo Modelo it doesn’t own already. One big beery family. [More]
A small-time beer operation in Tennessee says it’s the subject of some big-time hassling from Budweiser — all of it over a bunch of old empty beer kegs. [More]
Did Yuengling suddenly get bigger than Miller or Bud? Nope. Both are now foreign-owned. According to AdAge, Yuengling has recently surpassed Sam Adams’ Boston Beer Company as the largest U.S.-owned brewer that manufactures all its beer in the U.S. [More]
After a brewing battle, Coors Light is celebrating as they’ve passed up Budweiser in 2011 for the No. 2 selling beer in the country. Bud is the only full-calorie beer in the top five, so to lose ground to a lighter offering is kind of a big deal. [More]
For those who think their light beer doesn’t have enough calories — or enough alcohol — the folks at Anheuser-Busch InBev think they have the solution: Bud Light Platinum, which only has 8 fewer calories per serving than Budweiser, but is a full percentage point higher on the alcohol by volume scale. [More]
As Budweiser, the self-dubbed King of Beers, feels competitors chomping away at its spot in suds sales ranks, it has tried a number of things — like giving away 500,000 freebies — to remind people it is a product available for purchase. Today, the folks at Anheuser-Busch InBev N.V. RFD PDQ WTF announced their master stroke that will surely work wonders: A new can. [More]
Looks like the King of Beer’s crown could use some polishing. Bothered by sagging sales and the availability of other beers that aren’t Budweiser, the folks at Anheuser-Busch InBev N.V. LLD, DDS, PhD, Esq., have decided it’s time to give a few hundred thousand people a massive lager lesson — by giving away samples of Bud. [More]
Sales of Bud Light are down, probably because of the recession, but we hope it’s because of the aggressively annoying “Drinkability” campaign. In any case, AB has decided to roll out more than 15 new “Drinkability” commercials in the coming weeks, according to the Wall Street Journal.
No more free beer at Busch theme parks. Anheuser-Busch InBev, the world’s largest brewer, will no longer offer free beer at its theme parks, which include Busch Gardens and SeaWorld, due to the “limited appeal” of free beer.
It seems that $70 a share was enough for Anheuser-Busch — the brewer agreed to sell itself to Belgian beer giant InBev over the weekend. The new company will be called Anheuser-Busch InBev, and its board will have room for two former A-B executives, including A-B CEO, August A. Busch IV.